Brand Tone

Adventurous & Rugged, Community-Focused & Engaging, Authentic & Passionate, Friendly & Approachable, Confident & Proud

Brand Values

• •Durability & Performance
• •Adventure & Outdoor Lifestyle
• •Quality Craftsmanship
• •Customer Connection & Community
• •Authenticity & Heritage
• •Customization & Personalization
• •Customer Service

Best Practices

• •Embrace the "Engineered For The Wild" Mentality: Every piece of copy, from product descriptions to social media captions, should evoke a sense of adventure, durability, and readiness for the outdoors. Use strong, active verbs and vivid imagery.
• •Speak the Language of Your Community: Incorporate terms, slang (if appropriate and authentic), and references that resonate with outdoor enthusiasts, anglers, hunters, and adventurers. Reflect their passion and experiences.
• •Show, Don't Just Tell, Durability: Instead of simply saying "it's tough," describe scenarios where that toughness matters – "braves the roughest boat rides," "stands up to grizzly encounters," "survives the celebratory tailgate."
• •Foster a Sense of Belonging: Use inclusive language ("our community," "fellow adventurers," "the GATR family"). Encourage user-generated content and actively engage with followers to make them feel like part of the brand story. Highlight customer stories and experiences.
• •Maintain Authenticity and a "Local Touch": Let the brand's Louisiana heritage and genuine passion for the outdoors shine through. Avoid overly corporate or generic language. Be approachable and real in all communications, reflecting the pride in being a growing, customer-focused business.

Social Perception

Positive Associations with Durability and the Outdoors, Appreciation for Customization, Seen as a Contender to Larger Brands, Strong Local Identity, Engaged Community

Copy Examples

• •Headline: GATR: Your Wild. Our Coolers. Body: From the bayou to the backcountry, GATR Coolers are engineered to be as relentless as your adventures. Pack it, push it, trust it – your provisions are protected. What’s your next horizon? #GATRlife #EngineeredForTheWild
• •Headline: Ice Down. Adventure On. For Days. Body: Don't let a little thing like temperature cut your trip short. GATR’s legendary ice retention means more time exploring, fishing, or just soaking it all in. The wild is calling – and your GATR is ready. #GATRCoolers #StayFrosty
• •Headline: More Than a Cooler. It's Your Story, Etched in Adventure. Body: Your biggest catch, your team’s logo, your family crest – make your GATR uniquely yours. Our custom shop is ready to bring your mark to the gear that goes everywhere you do. Show us what your GATR says about you! #CustomGATR #AdventureProof
• •Headline: The GATR Community Doesn't Do 'Tame'. Body: Tag us in your most untamed moments @gatrcoolers! We live for seeing our gear out where it belongs – covered in mud, filled with limits, and surrounded by good company. Join the GATR family, where every trip is a trophy. #GATRfamily #LouisianaProud
• •Headline: Built Bayou-Tough. Trusted Everywhere. Body: Born in Louisiana, GATR Coolers carry the spirit of resilience and the promise of good times. Whether you're on the water before dawn or celebrating a win under the stars, we keep the good stuff cold. Experience the GATR difference. #ColdBloodedCoolers #OutdoorGear