Brand Tone

passionate, technical, and artist-driven

Brand Values

• •Craftsmanship & Quality
• •Artistic Integrity & Uniqueness
• •Transparency & Education
• •Community & Engagement

Best Practices

• •Lead with the Art, Support with the Technique: Always begin by highlighting the beauty and artistic vision of the piece. Use evocative and descriptive language first, then follow up with the technical details (e.g., "A deep blue nebula" followed by "created with cobalt and silver fuming"). This appeals to both aesthetics and intellect.
• •Embrace the "I" and "My": The brand's strength is its personal, artist-driven nature. Continue to write from the artist's perspective. Using "I crafted," "My latest piece," or "I was inspired by" maintains authenticity and strengthens the connection with the audience.
• •Tell Micro-Stories of Creation: Every piece has a story. Whether it's a short caption about an unexpected color combination or a video showing a challenging step, frame the content as a narrative. This transforms a product into a protagonist and makes the audience feel more invested.
• •Use a Consistent Vocabulary: Continue using terms like "fumed," "dichroic," "vortex," "borosilicate," and "hand-blown." This reinforces the brand's expertise and educates the audience, building a shared language with your community and positioning the brand as an authority.
• •Let the Visuals Do the Heavy Lifting: The copy should complement, not repeat, what the high-quality photos and videos already show. The visuals prove the quality; the copy should provide the context, the passion, and the story behind that quality. Keep text concise and impactful, especially on visually-driven platforms like Instagram.

Social Perception

positive and respectful; high regard for skill, appreciation for the art form, and trust/authenticity

Copy Examples

• •Lost in the cosmos. This new 1.5-inch vortex marble was crafted with layers of pure silver fuming and a spiraling vortex of dichroic glass. The process requires precise temperature control to capture the depth and light. It feels like holding a tiny galaxy. Available at the next website drop, this Friday at 7 PM CST. #glassart #glassblowing #artglass #handmademarble #gatorglassart
• •Hand-blown from durable borosilicate glass, this pendant captures the mesmerizing patterns of a honeycomb. Each hexagonal cell is meticulously created, and the piece is fumed with 24k gold to produce the shifting, ethereal colors you see in the light. This is not just jewelry; it's a wearable sculpture, signed by the artist. Dimensions: 2 inches. Comes with a complimentary chain.
• •From a simple tube of glass to a finished piece. The process is intense, but the result is always worth it. #glassartist #satisfying #craftsmanship #artprocess #handmade
• •Question for the collectors and enthusiasts out there: What first drew you to the world of glass art? For me, it was the way light plays with color and dimension in a finished piece. I'm fascinated by the stories of what resonates with you. Share your thoughts in the comments! #glasscommunity #artcollector #glassofig
• •Gator Glass Art: More Than Glass, It's Artistry. Tired of mass-produced goods? Discover unique, handcrafted glass art made with passion and precision by artist Jacob Gator. From intricate marbles to stunning pendants, each piece tells a story of fire, skill, and creativity. Own a true original. Shop the collection now. Call to Action: Discover Unique Art