Brand Tone

Friendly and Approachable, Trendy and Stylish, Caring and Compassionate, Trustworthy and Reassuring, Enthusiastic and Positive

Brand Values

• •Fairness/Value for Money
• •Customer Satisfaction & Convenience
• •Style and Individuality
• •Social Responsibility/Animal Welfare
• •Transparency

Best Practices

• •Know Your 'Gato': Always remember the brand's persona – it's like a cool, friendly cat that's also a bit of a philanthropist. Use language that is warm, slightly playful where appropriate, but also clear and direct when talking about product benefits or policies.
• •Integrate Values Naturally: Weave in the brand's core values (fairness, style, convenience, animal welfare) into messaging rather than just stating them. For example, instead of 'We are socially responsible,' say 'With every pair you purchase, you're helping us give a little love back to animals in need.'
• •Speak to Your Community, Not Just at Them: Use inclusive language (e.g., 'Haz parte de nuestra familia de Gatos con Gafas!' - Become part of our Gato con Gafas family!). Encourage interaction on social media. Use 'tú' or 'usted' (the informal or formal 'you' in Spanish, adapt as per platform norms – the website uses 'tú') consistently, maintaining a personal connection.
• •Visuals and Voice Alignment: Ensure the copy complements the visual style. If the images are trendy and modern, the copy should reflect that energy – avoid overly formal or stuffy language. The Instagram feed is a good example of this alignment.
• •Maintain a 'Happiness Guaranteed' Tone: Even when addressing potential issues (like returns or exchanges), the tone should remain positive, helpful, and reassuring, reinforcing the 'Felicidad Garantizada' promise. Frame policies in a way that emphasizes customer benefit and ease.

Social Perception

Customers likely perceive Gato con Gafas as a modern, stylish, and ethical brand. The commitment to animal welfare probably resonates positively, attracting customers who value socially conscious businesses. They are seen as a go-to for fashionable eyewear that doesn't break the bank and offers a convenient online alternative to traditional opticians. The name 'Gato con Gafas' (Cat with Glasses) itself is memorable, somewhat playful, and ties in well with their animal support initiative, potentially making the brand more endearing.

Copy Examples

• •Instagram Post (Image: Person happily wearing stylish Gato con Gafas glasses, perhaps with a pet): See the world clearly AND make a difference! 👓✨ Every pair of our Gato con Gafas frames helps a furry friend in need. Look good, feel good, do good. #GatoConGafas #StylishVision #AyudaAnimales #ModaConProposito
• •Website Banner (Promoting new collection): Your new favorite glasses are here! 😎 Explore the latest collection from Gato con Gafas – stunning styles, fair prices, and that feel-good factor knowing you're supporting a great cause. Find your purrfect pair today!
• •Facebook Ad (Targeting users interested in fashion and animal welfare): Tired of boring, overpriced glasses? Gato con Gafas offers chic, affordable eyewear delivered to your door! Plus, we share the love: a portion of every sale helps abandoned cats and dogs in Bogotá. Shop with heart! ❤️🐱🐶 [Link to website]
• •Email Subject Line (for a promotion): Pawsome News! 🐾 Get 20% off your next Gato con Gafas + Free Shipping!
• •Product Description Snippet (for a specific frame): Meet 'The Whiskers' – as unique and charming as you are! These frames aren't just about sharp looks; they're about smart choices. Crafted for comfort, designed for compliments, and part of a movement that gives back to our four-legged pals. #GatoConGafasStyle