Brand Tone

Authentic & Handmade, Warm & Friendly, Appreciative & Customer-Centric, Rustic & Nature-Inspired, Personal & Sentimental

Brand Values

• •Craftsmanship & Quality
• •Personalization & Uniqueness
• •Customer Connection & Storytelling
• •Family & Home
• •Passion for Creation

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (warm, authentic, personal), key messaging themes (craftsmanship, personalization, home), and "do's and don'ts" for language. Share this with anyone creating content.
• •Tell Your Story Consistently: Weave elements of the "Our Story" (e.g., family-run, passion for creating, value of handmade) into product descriptions, social media posts, and email communications. Authenticity resonates.
• •Use "You" and "We" Actively: Address the customer directly ("you," "your home") to create a personal connection. Use "we" to reinforce the human element and the team behind the brand.
• •Highlight the "Handmade" Aspect: Use descriptive words that convey craftsmanship, care, and the uniqueness of non-mass-produced items (e.g., "hand-finished," "artisan-crafted," "made with love," "one-of-a-kind").
• •Engage Authentically: Respond to comments and messages in a friendly, helpful, and personal manner. Mirror the warmth of the brand's overall tone in all interactions, fostering a community feel. Encourage user-generated content and feature it to show appreciation.

Social Perception

Likely positive, drawn to the uniqueness of handmade items and the ability to personalize products. Fosters a community around their brand. Differentiates by consistently delivering on quality. Appreciation for unique, quality products and good customer service.

Copy Examples

• •(Product Description - Custom Pet Ornament): "Keep your furry friend close to your heart and on your tree with our hand-finished wooden pet ornaments. Each one is lovingly crafted and personalized with your pet’s name, creating a timeless keepsake you’ll cherish for years to come. More than just an ornament, it’s a little piece of your family story."
• •(Instagram Post - Featuring a Customer's Photo with a Product): "Look at this beautiful moment! 😍 We’re so thrilled to see our Personalized Cutting Board taking pride of place in @[customerhandle]'s kitchen. Thank you for sharing and for letting us be a small part of your home. We pour our hearts into every piece, hoping it brings joy to yours. #GatheredOakGoodness #HandmadeHome #CustomerLove"
• •(Email Newsletter Subject Line): "Crafted with care, just for you & your home ✨"
• •(Website "About Us" Snippet): "From our home to yours, Gathered Oak was born from a love of creating things that tell a story. We’re [Your Names], a husband and wife team, and we believe that the best homes are filled with pieces that are not just beautiful, but deeply personal. Every item you find here is handcrafted with care, designed to bring warmth and a touch of unique charm into your life."
• •(Promotional Ad Copy - General): "Tired of the same old gifts? Discover unique, handcrafted treasures at Gathered Oak. Personalized just for you, our home decor and gifts are made with passion and built to last. Bring a little more meaning home."