Brand Tone

Personal, spiritual, and accommodating. The language is simple, direct, and inviting, suggesting a one-on-one, personalized customer relationship. It is holistic, calming, and connected to nature and well-being.

Brand Values

• •Artisanal Quality
• •Personalization and Customer Care
• •Holistic Well-being
• •Sanctuary and Home

Best Practices

• •Lead with Intention: Start every piece of copy by considering the feeling or purpose behind the product—whether it's healing, comfort, or transformation. Use words that evoke a sense of calm and purpose.
• •Use Personal and Direct Language: Maintain the "I" and "you" dynamic found on the website. Phrases like "I can make" or "let me know if you need" build a direct, trusting relationship with the customer, making the brand feel approachable and human.
• •Emphasize the "Gathered & Crafted" Story: Consistently reference the dual nature of the brand's offerings. Use "gathered" for natural items like minerals and "crafted" for handmade products. This reinforces the brand name and its core identity.
• •Focus on Benefits over Features: Instead of just stating a product is an "Agate Bracelet," describe the grounding energy it provides or how its natural tones can complement a mindful wardrobe. Connect the products to the customer's well-being and lifestyle.
• •Maintain a Visually Cohesive Tone: Ensure that the simplicity and natural feel of the copy are reflected in the visual elements used on the website and any future marketing materials. Use clean fonts, earthy color palettes, and high-quality, natural-light photography to create a harmonious brand experience.

Social Perception

Due to limited online presence and lack of public reviews, social perception is hard to ascertain. It is likely confined to its direct customer base, appealing to a niche audience interested in handmade goods, crystals, and holistic remedies. Perception within this community is probably positive, centered on the unique, personalized nature of products and direct creator interaction.

Copy Examples

• •Embrace transformation with our African Turquoise Pendant. Each stone is carefully selected for its unique patterns and powerful energy, ready to guide you on your journey of growth. Hand-wrapped and paired with a simple cord, it’s more than jewelry—it’s a talisman. Wear it and welcome change.
• •Your Sanctuary Awaits. Discover handcrafted goods and natural remedies, gathered and crafted to bring peace and intention into your home. From healing crystals to hand-knit comforts, find your piece of serenity.
• •At Gathered & Crafted, we believe in the power of intention. Each item in our collection is either mindfully gathered from the earth or lovingly crafted by hand. We're a small shop with a big heart, dedicated to helping you find the perfect remedy or treasure for your personal sanctuary.
• •Looking for something special? If you can't find the mineral you're searching for or have a specific wellness need, let's create something together. We specialize in custom sourcing and personalized essential oil blends. Just reply to this email, and let's begin your unique creation.
• •Create a space that heals and inspires. ✨ Our latest collection of crystal points and towers is here to elevate your home's energy. Which one calls to you? #GatheredAndCrafted #CrystalHealing #HomeSanctuary #HandmadeGoods