Brand Tone

authentic, mindful, and sophisticated

Brand Values

• •Conscious Consumerism
• •Support for Artisans
• •Quality and Durability
• •Community and Connection
• •Timeless Style

Best Practices

• •Emphasize Storytelling: Every product has a story, whether it's about the artist who made it, the materials it's made from, or the values it represents. Weave these narratives into product descriptions, social media posts, and blog features.
• •Use Mindful and Evocative Language: Words like "thoughtfully curated," "hand-picked," "conscious," "timeless," and "artisan" reinforce the brand's values. Avoid overly trendy or sales-driven language.
• •Maintain a Consistent Visual Aesthetic: The photography and visual branding should reflect the "cozy," "earthy," and "sophisticated" feel of the boutique. High-quality images that highlight the texture and craftsmanship of the products are essential.
• •Engage with the Community: Foster a sense of community by featuring local artists, collaborating with other local businesses, and responding to customer comments and reviews in a warm and personal manner. This aligns with the owner's stated value of community connection.
• •Educate Your Audience: Share information about the principles of "slow fashion," the importance of ethical sourcing, and the stories behind the brands you carry. This not only reinforces your brand values but also empowers your customers to make more informed purchasing decisions.

Social Perception

overwhelmingly positive, described as a "personal favorite" and an "adorable boutique," seen as a unique and valuable addition to the local retail scene offering a "different aesthetic" that is both sophisticated and accessible, with high customer satisfaction and return rates.

Copy Examples

• •Adorn yourself with intention. Our latest collection of handcrafted jewelry comes from the heart of the mountains, each piece telling a story of artistry and passion. Discover timeless treasures you'll cherish for years to come. #SlowFashion #HandmadeJewelry #ShopLocal
• •Meet the Maker: [Artist Name]. We're honored to feature the incredible work of [Artist Name], whose passion for sustainable materials and timeless design shines through in every piece. Come experience their beautiful collection in-store and support the art of mindful craftsmanship. #ArtisanMade #SupportSmallBusiness #GatheredStyle
• •Dressed in values. Our new apparel collection is a celebration of natural fibers, ethical production, and timeless style. These are the pieces you'll reach for again and again, designed to be lived in and loved. #EthicalFashion #SustainableStyle #ConsciousCloset
• •More than a boutique, we're a belief in the beauty of things made with care. We gather items that are meant to last, to be cherished, and to bring a little bit of joy into your everyday. #GatheredWinthrop #MindfulLiving #ShopWithIntention
• •Subject: A Touch of Timeless: New Arrivals at Gathered. This week, we're excited to share a collection that embodies everything we love: beautiful craftsmanship, sustainable practices, and the unique touch of independent artists. Discover pieces that are made to be part of your story.