Brand Tone

Romantic, Whimsical, Natural, Earthy, Artistic, Unique, Friendly, Approachable, Passionate, and Thoughtful

Brand Values

• •Sustainability and Eco-consciousness
• •Supporting Local and Australian Made
• •Quality and Durability
• •Authenticity and Craftsmanship
• •Customer Satisfaction and Service
• •Community and Connection
• •Beauty and Timelessness

Best Practices

• •Embrace Storytelling: Share the inspiration behind designs, the connection to local growers, or the journey of creating a piece. This aligns with their thoughtful and passionate values.
• •Use Evocative and Sensory Language: Words like enchanting, timeless, handcrafted, earthy, whimsical, and breathtaking will reinforce the brand's romantic, natural, and artistic feel.
• •Highlight Sustainability and Local Sourcing: Consistently mention the eco-friendly practices and support for Australian artisans and growers in product descriptions and brand messaging. This resonates with their core values.
• •Maintain a Warm and Personal Voice: Even in online copy, convey the friendly and approachable customer service praised in reviews. Use "we" and address the customer directly.
• •Showcase Uniqueness and Artistry: Emphasize what makes Gather Australia different – the handcrafted nature of items, the artistic approach to floristry, and the celebration of imperfect beauty.

Social Perception

Positive customer experiences, Unique and Artistic, Reliable for Weddings, Trustworthy, Ethical and Conscious

Copy Examples

• •Headline: Everlasting Beauty, Naturally Yours. Body: Discover breathtaking dried floral arrangements that whisper tales of Australian landscapes. Perfect for your forever moments and cherished spaces. Find your unique piece at Gather Australia.
• •Headline: Crafted by Hand, Inspired by Nature. Body: At Gather, we don't just arrange flowers; we weave stories. Each unique, handcrafted piece brings the timeless elegance of Australian botanicals into your home or celebration.
• •Headline: More Than Flowers, It's a Feeling. Body: Experience the art of preserved beauty. Our stunning dried floral designs are thoughtfully created to evoke wonder and remain a cherished keepsake for years to come.
• •Headline: Your Dream Wedding, Blossoming Sustainably. Body: Let us create enchanting, eco-conscious floral masterpieces for your special day. With Gather Australia, your wedding flowers will be as enduring as your love. Book a consultation today.
• •Headline: Gather Beauty, Gather Joy. Body: From unique homewares to exquisite dried native blooms, discover treasures that celebrate Australian craftsmanship and the art of slow living. Visit our Currumbin store or shop online.