Brand Tone

Empowering & Confident, Solution-Oriented & Practical, Supportive & Relatable, Innovative & Quality-Driven, Inclusive

Brand Values

• •Confidence
• •Freedom
• •Comfort
• •Innovation & Quality
• •Empowerment
• •Inclusivity

Best Practices

• •Frame messaging around the confidence and freedom Gatherall provides.
• •Directly address the pain points and clearly present Gatherall as the ultimate, reliable solution.
• •Acknowledge the shared experiences of women when it comes to wardrobe challenges. Use empathetic language that resonates with the "by women, for women" ethos.
• •Weave in mentions of the patented design, high-quality materials, and reusability as reasons for the product's effectiveness and value.
• •Consistently ensure that copy and accompanying visuals reflect a commitment to diverse skin tones and body types. Use inclusive language that makes everyone feel seen and catered to.

Social Perception

Effective Problem-Solver, High-Quality & Reliable, Worth the Investment, Innovative Leader, Liberating

Copy Examples

• •Headline: Dare to Wear Bare? Gatherall Has You Covered. Body: Stop letting your bra dictate your style. Our patented adhesive bra offers invisible support and all-day comfort, so you can finally say 'yes' to that stunning backless dress or strapless top. Confidence is your best accessory.
• •Social Media Post: Wedding day? Dance floor? Scorching heat? Bring it on. Gatherall's sweatproof, life-proof adhesive bra stays put, no matter what. So you can focus on making memories, not on wardrobe malfunctions. #GatherallConfidence #FreedomToWear
• •Product Snippet: Crafted by women, for women. We get the struggle. That’s why we perfected the Gatherall bra: seamless, reusable, and so comfortable, you’ll forget it’s even there. Your secret weapon for flawless style.
• •Email Subject: Unlock Your Wardrobe's Full Potential with Gatherall. Body: Think some outfits are off-limits? Think again. Gatherall’s innovative adhesive solutions are designed for every woman, every skin tone, every daring outfit. Experience the freedom of choice.
• •Ad Copy: Tired of sticky bras that slip, show, or suffocate? Upgrade to Gatherall. Our patented, dermatologist-approved silicone bra provides unparalleled lift and invisibility. Invest in comfort, invest in confidence.