Brand Tone

Helpful and Resourceful, Creative and Inspiring, Quality-Oriented, Community-Focused, Approachable and Fun

Brand Values

• •Quality
• •Creativity
• •Customer Empowerment/Support
• •Community
• •Passion for Fragrance/Craft

Best Practices

• •Embrace Enthusiasm: Use vibrant, descriptive language when talking about scents, creativity, and the candle-making process. Words like 'enchanting,' 'magical,' 'delightful,' and 'inspire' fit the established tone.
• •Be a Helpful Guide: Consistently offer tips, ideas, and resources. Frame copy around solving problems or unlocking potential for candle makers (e.g., 'Stuck for a name? We can help!').
• •Foster Community: Use inclusive language ('join us,' 'fellow makers,' 'our community'). Highlight customer creations (like the Featured Maker program) in marketing copy where appropriate.
• •Prioritize Quality (Without Being Stuffy): Mention 'premium,' 'high-quality,' or 'best-selling' to reinforce product value, but balance it with the approachable, creative, and fun aspects of the brand.
• •Maintain a Consistent Voice Across Platforms: Ensure the helpful, inspiring, and slightly whimsical tone seen in the website's blog content is reflected in any social media posts, email marketing, and product descriptions. Avoid overly technical or dry language unless explaining a specific product benefit that requires it.

Social Perception

The brand aims to be perceived positively by its customer base, fostering a sense of community and legitimacy within the candle-making supply industry.

Copy Examples

• •Headline: Unleash Your Inner Alchemist! ✨ Body: Stop dreaming, start creating! Gateway Candle Supply provides the premium fragrance oils, pure waxes, and perfect wicks to transform your unique visions into enchanting candles. Dive into our world of scent and supplies. Call to Action: Shop Supplies & Get Inspired!
• •Headline: More Than Supplies, We're Your Partner in Craft. Body: At Gateway Candle Supply, we believe in the magic of making. That's why we offer not just top-quality candle supplies, but also a community of support, creative blending ideas on our blog, and a chance to be our Featured Maker! Call to Action: Explore Our Resources & Join the Community!
• •Headline: Craft Your Signature Scent. Quality Guaranteed. Body: Don't settle for ordinary. Our curated collection of luxurious fragrance oils and candle-making essentials empowers you to create truly unique, high-performing candles. Experience the Gateway difference. Call to Action: Discover Premium Fragrance Oils!
• •Headline: From Hobbyist to Pro, We Fuel Your Fire. 🔥 Body: Whether you're pouring your first candle or scaling your artisan business, Gateway Candle Supply has everything you need. Reliable, high-quality waxes, wicks, vessels, and an inspiring array of fragrances await. Call to Action: Stock Up On Essentials Now!
• •Headline: Your Next Bestseller Starts Here. Body: Looking for that perfect holiday fragrance or an everyday classic? Our blog is brimming with blending inspiration and tips. Combine that with our premium supplies, and watch your candle creations fly off the shelves! Call to Action: Read Our Blog & Shop New Arrivals!