Brand Tone

Innovative and Tech-Forward, Reassuring and Secure, Convenient and Problem-Solving, Trustworthy and Reliable, Direct and Informative

Brand Values

• •Security
• •Convenience
• •Innovation
• •Trust
• •Connectivity
• •Simplicity

Best Practices

• •Prioritize "Secure Convenience": Always balance the message of robust security with the ease and convenience the product offers. Avoid overly technical jargon unless clearly explained, ensuring the copy is accessible.
• •Emphasize Problem/Solution: Frame the product as the solution to modern access challenges (e.g., package theft, managing guest/service access). Use storytelling or relatable scenarios.
• •Maintain a Reassuring and Trustworthy Voice: Use confident and clear language. Highlight guarantees, customer support, and the reliability of the technology to build trust.
• •Stay Innovative but Grounded: While showcasing the advanced technology, always bring it back to the tangible benefits for the user – how it makes their life easier and safer.
• •Be Direct and User-Focused: Clearly articulate what the product does and how it benefits the user directly. Use active voice and focus on the user's experience and peace of mind.

Social Perception

Early Innovator, Problem Solver, Generally Positive, with Some Technical Considerations, Focus on an All-in-One Solution

Copy Examples

• •Headline: Gate Smart Lock: Your 24/7 Digital Doorman. Body: Never miss a visitor or a delivery again. Gate combines a secure deadbolt, HD camera, two-way audio, and remote access into one sleek device. See, speak, and unlock your door from anywhere. Security, simplified.
• •Headline: Grant Access, Not Your Time. Body: Busy schedule? Let Gate handle your front door. Issue temporary codes for cleaners, permanent access for family, or unlock for a delivery on the spot – all through our intuitive app. More control, more freedom.
• •Headline: Innovation at Your Doorstep. Peace of Mind in Your Pocket. Body: Engineered for modern life, Gate Smart Lock offers robust security with unparalleled convenience. Motion alerts, live video, and keyless entry mean you’re always connected and protected. Trust Gate to secure what matters most.
• •Headline: The Key to a Simpler, Safer Home is No Key at All. Body: Say goodbye to fumbling for keys and hello to smart, secure access. Gate’s all-in-one video smart lock is easy to install and even easier to use, giving you complete control of your front door, anytime, anywhere. Welcome to smarter home security.
• •Headline: Building Trust, One Secure Entry at a Time. Body: Gate Smart Lock isn’t just about advanced technology; it’s about creating a secure bridge between your home and the services you rely on. Know who’s there and manage access with confidence. Your home, connected and protected.