Brand Tone

Professional and Reliable

Brand Values

• •Quality and Durability
• •Integral Solutions
• •Experience and Expertise
• •Functionality and Efficiency
• •Mexican Identity

Best Practices

• •Maintain a Professional, Expert Tone: Always use clear, precise language. Avoid overly casual slang or humor. The goal is to build trust and be seen as an authority.
• •Focus on B2B Benefits, Not Just Features: Instead of just saying "stainless steel construction," say "Hygienic, durable stainless steel construction that withstands the rigors of daily service and simplifies cleaning." Connect product features to business outcomes like efficiency, durability, and profitability.
• •Use High-Quality Visuals: The brand's products are industrial and sleek. All copy should be paired with professional photos and videos that reflect the quality and modern aesthetic of the equipment.
• •Incorporate "Trust Signals": Regularly mention key value propositions in the copy, such as "over 20 years of experience," "integral solutions," and "100% Mexican company" to reinforce brand identity and credibility.
• •Clear Calls to Action (CTAs): Every piece of content should guide the professional audience to the next step. Use direct, action-oriented CTAs like "Request a Quote," "Schedule a Consultation," "Explore Our Catalog," or "Contact Our Experts."

Social Perception

Serious, established, and dependable supplier of professional kitchen equipment.

Copy Examples

• •Instagram Post (Showcasing a new oven): Image: A sleek, stainless steel convection oven. Copy: "Consistency is key. Our new line of convection ovens delivers even heat for perfect results, every service. Engineered for the demands of a professional kitchen. Quote your project today. #Gastrox #CocinaIndustrial #EquipamientoGastronomico #HechoEnMexico #ChefLife"
• •Facebook Ad (Targeting new restaurant owners): Image: A wide shot of a complete, gleaming Gastrox kitchen. Copy: "Building your dream restaurant? Start with a kitchen built to last. At Gastrox, we offer integral solutions—from design to custom stainless steel fabrication. With over 20 years of experience, we're your partner in success. Click to schedule a free consultation."
• •Website Banner: Image: Close-up on the durable welding of a stainless steel table. Copy: "Quality in Every Detail. Durability Forged in Steel. Explore our custom fabrication services."
• •LinkedIn Post (Company Page): Image: A team of Gastrox employees collaborating on a kitchen design blueprint. Copy: "We're more than a supplier; we're a strategic partner. Our team combines over 20 years of industry experience to design and equip kitchens that maximize efficiency and workflow for our clients. Discover the Gastrox difference. #Gastrox #B2B #HospitalityIndustry #RestaurantDesign #Mexico"
• •Promotional Email: Subject: Equip Your Kitchen for Success with Our Exclusive Offers Body: "Hello [Client Name], Don't miss our limited-time offers on essential equipment. From high-performance refrigeration to custom-built prep stations, find the durable solutions your business needs at a competitive price. Built by experts, for experts. [Shop Deals Now]"