Brand Tone

Playful, Premium, and Pleasure-focused

Brand Values

• •Quality
• •Tradition & Innovation
• •Enjoyment & Celebration
• •Family & Heritage
• •Accessibility & Convenience
• •Adaptability & Growth
• •Sustainability

Best Practices

• •Embrace the Name: Don't shy away from the playful connotations of "Gasm." Use it confidently and link it to the "intensely pleasurable experience" the drinks offer. It's memorable and distinctive.
• •Balance Premium with Approachability: Use language that conveys quality and craftsmanship (e.g., "fine gin," "renowned sommelier," "award-winning") but keep the overall tone light, fun, and inviting. Avoid overly stuffy or exclusive language.
• •Tell the Story: Weave in elements of the family business, Welsh heritage, and the journey from a traditional countryside drink. This adds authenticity and depth. The Dragons' Den experience can be a relatable story of resilience.
• •Focus on the Experience and Occasion: Highlight how Gasm Drinks elevate moments – from casual picnics (cans) to special celebrations (bottles). Use evocative language that appeals to the senses and the desire for enjoyment.
• •Stay Consistent Across Platforms: Whether it's a website blog post, an Instagram caption, or a LinkedIn update, ensure the core personality – playful, premium, passionate, and pleasure-focused – shines through, adapting the formality slightly for platforms like LinkedIn while retaining the brand's essence.

Social Perception

High-quality, award-winning product that doesn't take itself too seriously, suitable for both special occasions and casual enjoyment, innovative & resilient.

Copy Examples

• •Headline: Pop Open the Pleasure. Body: Life’s too short for boring fizz. Unleash intensely pleasurable Gasm cocktails, crafted in Wales from fine gin and sparkling Prosecco. Ready when you are. Hashtags: #GasmDrinks #GinProsecco #ReadyToPop #UKCocktails #PleasurePop
• •Headline: Your Gasm Moment Awaits. Body: From countryside tradition to your chic celebration. Our award-winning gin-infused Prosecco cocktails are here to elevate any occasion. What flavour will you Gasm with? Hashtags: #GasmMoments #SloeGasm #RazzGasm #PlumGasm #AwardWinningCocktails #FamilyRun
• •Headline: Seriously Delicious. Playfully Named. Body: We’re Gasm Drinks. We take flavour seriously, not ourselves. Discover our gin-infused Prosecco in bottles or easy-to-love cans. The taste? Pure Gasm. Hashtags: #SeriouslyDelicious #GasmDrinks #CannedCocktails #UKMade #VeganFriendlyFizz
• •Headline: From Dragons' Den to Your Drinks List. Body: They loved the taste, and so will you! Gasm brings you premium gin-infused Prosecco cocktails, bursting with British fruit flavours. Now in convenient cans – perfect for your next adventure! Hashtags: #GasmJourney #DragonsDenApprovedTaste #GinCocktails #EcoFriendlyCans #AdventureFuel
• •Headline: The Original Gasm. Bottled (and Canned!). Body: Inspired by the legendary "sloegasm," our family brings you a taste of Welsh countryside sparkle mixed with city chic. Perfect for picnics, parties, or just because. Hashtags: #OriginalGasm #WelshCocktails #ProseccoTime #GinLovers #PopTheCorkOrCan