Brand Tone

Direct, informative, and product-focused on the website; informal, engaging, energetic, and sales-driven on TikTok. A blend of practicality and reliability with a dynamic, approachable, and sales-oriented approach.

Brand Values

• •Wide Selection/Variety
• •Customer Service & Support
• •Value for Money/Accessibility
• •Heritage/Local Roots
• •Adaptability/Growth

Best Practices

• •Develop a Core Brand Voice Guide: Even if it's simple, outline key characteristics (e.g., 'Practical,' 'Helpful,' 'Enthusiastic,' 'Value-driven'). Define a primary tone (likely leaning towards helpful and value-driven for the website) and a secondary, more informal tone for social media, ensuring they don't contradict core values.
• •Know Your Audience, Know Your Platform: Tailor the tone. Website copy can be more detailed and benefit-oriented. TikTok/social media copy should be shorter, more conversational, visually driven, and use relevant slang or trends cautiously if it fits the 'Borsa Garvan' persona.
• •Focus on 'You' and Benefits: Whether formal or informal, address the customer directly ('You,' 'Your') and clearly state how the product or service benefits them (e.g., 'save time,' 'get the job done,' 'upgrade your style').
• •Be Authentic and Transparent: The 'since 1991' heritage is a strength. The direct, unpolished style on TikTok feels authentic. Continue this honesty. If highlighting a budget item, focus on its value for the price point.
• •Consistency in Key Messaging: While the *delivery* of the tone can vary, core messages about wide selection, value, and customer support should be present or implied across all platforms. Ensure promotions and information are aligned between the website and social media to avoid customer confusion.

Social Perception

Established & Reliable (Locally), Engaging & Modern (Online via TikTok), Product-Focused, Lack of widespread national e-commerce brand recognition (outside TikTok).

Copy Examples

• •Headline: Your Ride's Best Friend is Here! Wide Range, Great Value at GARVAN.BG. Body: From essential tools to the latest accessories, GARVAN.BG has been gearing up Bulgaria's drivers since 1991. Quality you can trust, prices you'll love, and everything you need, delivered fast. Shop now!
• •Headline: TikTok Famous, Driver Approved! Get Your Gear from @borsa_garvan Online! Body: Seen our latest deals on TikTok? Now get them delivered! GARVAN.BG brings the hype and the hardware right to your door. Tools, tuning, truck gear – we've got it all. What are you waiting for?
• •Headline: Need it? We've Got It! GARVAN.BG - Your One-Stop Shop. Body: Why hunt around? Whether it's for your car, workshop, or garden, find everything you need in one place. Quality products, expert advice, and easy online shopping. That's the GARVAN.BG promise.
• •Headline: Real Deals, Real People. That's GARVAN.BG. Body: For over 30 years, we've been more than just a store; we're part of the community. Get honest advice, fair prices, and the gear that keeps you moving. Check out our latest arrivals and promotions!
• •Headline: Level Up Your _________ (Car/Truck/Workshop)! GARVAN.BG Has The Kit. Body: Stop dreaming, start doing! GARVAN.BG stocks a massive selection of quality accessories and tools. Easy returns and fast shipping across Bulgaria. Get inspired and get it done!