Brand Tone

authentic, warm, and artisanal

Brand Values

• •Authenticity
• •Craftsmanship
• •Natural & Ecological Materials
• •Cultural Heritage
• •Utility & Beauty

Best Practices

• •Lead with the "Handmade" Story: Always start with the human element. Use words like "artisan," "handcrafted," "hand-sewn," and "Tunisian workshop" to reinforce the brand's core value. This differentiates Gartiam from mass-produced competitors.
• •Use Sensory and Evocative Language: Describe the feel of the soft leather, the grain of the olive wood, and the lightness of the fouta. Use language that transports the customer to the Mediterranean, appealing to their senses and emotions.
• •Emphasize "Utility and Beauty": In every product description, connect the aesthetic appeal with practical use. For example, "Not just a beautiful centerpiece, but the perfect bowl for your family salads." This reinforces the brand's promise.
• •Maintain a Warm and Respectful Tone: Address customers with a tone that is warm, inviting, and knowledgeable. When discussing the product origins, do so with respect for the culture and the artisans. This builds a trustworthy and sophisticated brand personality.
• •Be Transparent and Build Trust (Critically Important): Given the negative reviews regarding fulfillment, it is crucial to use copywriting to rebuild trust. Add clear, reassuring messages about shipping, delivery guarantees, and customer service accessibility in product descriptions, checkout pages, and email communications. A phrase like "We guarantee delivery or a full refund" or "Track your artisanal piece from our workshop to your door" can help alleviate customer concerns.

Social Perception

Divided: Customers who receive products appreciate their quality and uniqueness, seeing the brand as a source of beautiful, handcrafted goods. However, a significant number of customers, particularly on Etsy, experience poor order fulfillment and lack of communication, leading to a perception of unreliability and poor customer service.

Copy Examples

• •Bring the warmth of the Mediterranean to your table. ✨ Each of our olive wood bowls is handcrafted by artisans, telling a story of tradition and natural beauty. Perfect for sharing meals and creating memories. #Gartiam #HandmadeHome #OliveWood #Artisanal
• •Comfort, Handcrafted. Step into Tradition. Experience the timeless comfort of our authentic leather babouches. Hand-sewn in Tunisia with passion and care, they’re more than just slippers—they’re a piece of artisanal heritage. Shop our collection now for free delivery.
• •Handwoven Artisanal Fouta - Versatile & Eco-Friendly. Woven with tradition, our foutas are the ultimate accessory for the home, beach, and beyond. Lightweight, absorbent, and beautifully designed, each piece is a testament to the artisan's craft. Made with respect for the environment, it’s a touch of everyday luxury you can feel good about.
• •A Story in Every Piece | Discover Our New Artisanal Collection. At Gartiam, we believe in utility and beauty. Explore our latest arrivals, handcrafted with passion and ready to become a part of your home's story.
• •Still in Love with Handmade? Your home deserves objects with soul. Re-discover the Gartiam collection and find a new piece to cherish. From our workshop to your home, with care.