Brand Tone

Artisanal, Sophisticated, and Trustworthy

Brand Values

• •Uncompromising Quality
• •Authentic Craftsmanship
• •Tradition & Heritage
• •Natural Purity
• •Gourmet Excellence

Best Practices

• •Prioritize Sensory Language: Use descriptive words that evoke taste, smell, and texture. Instead of "tastes good," use phrases like "intense fruit flavor," "harmonious sweet-sour play," or "velvety texture."
• •Tell the Story: Consistently weave the brand's heritage into the copy. Mention the "Manufaktur," the "founder's original recipes," "small-batch copper pots," and the "Testorf estate" to reinforce authenticity and tradition.
• •Emphasize the "Why": Don't just state features; explain their benefits. It's not just "70% fruit," it's "70% fruit for an authentic, intense flavor that isn't masked by sugar."
• •Maintain a Confident, Expert Voice: Use the brand's awards and press mentions as proof points, not just boasts. Frame it as "a quality that convinces gourmets and star chefs alike" to build authority and trust.
• •Keep it Elegant and Clean: The brand's visual identity is clean and premium, and the copy should match. Avoid slang, overly casual language, or cluttered text. The tone should feel as curated and high-quality as the product itself.

Social Perception

Premium, Delicious, and Authentic. Perceived as a top-tier producer of jams and spreads, delivering exceptional, homemade-style taste, and valued for its authenticity and commitment.

Copy Examples

• •Gartenhaus Testorf: The Taste of Tradition, Rediscovered. We capture the essence of sun-ripened fruit in every jar. With more fruit and less sugar, our award-winning spreads are handmade in small batches, just as they always have been.
• •Some traditions are too delicious to forget. Our founder, Dorothy von Hülsen, began with a family recipe and the finest strawberries from the estate garden. Today, we continue that legacy in our Berlin manufactory. Experience the award-winning taste that started it all. #GartenhausTestorf #Handmade #MoreFruitLessSugar #GourmetBreakfast #Artisan
• •Crafted for the discerning palate, Gartenhaus Testorf's Blackberry Gelee is an ode to the intense aroma of a forest harvest. We first create a pure juice from the finest blackberries, which is then transformed into a sublime gelee with a perfect balance of sweet and tart. A true taste of craftsmanship, handmade in our Berlin manufactory.
• •Tired of overly sweet, industrial jams? At Gartenhaus Testorf, we believe fruit should be the star. That's why our handmade spreads contain up to 70% fruit and only as much sugar as necessary. It's a difference you can taste. Discover our collection and elevate your breakfast.
• •Gartenhaus Testorf: Autumn in a Jar. Our new Plum & Cinnamon spread—handcrafted to capture the soul of the season.