Brand Tone

Passionate, Authentic, and Reverent

Brand Values

• •Passion for the Outdoors
• •Artistic Integrity
• •Conservation and Stewardship
• •Community
• •Creativity

Best Practices

• •Lead with Passion, Not Product: Start with the "why"—the love for the outdoors, the thrill of the catch, the beauty of the wildlife. The art is the result of this passion, not just a product for sale.
• •Use Authentic, Sensory Language: Incorporate words that evoke the experience of being in nature. Terms like "wild places," "clear jungle rivers," "cruising cutthroat," and "meadow creeks" connect the audience to the source of inspiration.
• •Tell the Story Behind the Art: Each piece has a backstory rooted in an experience. Share brief anecdotes about the trip, the animal, or the moment that inspired a specific painting to create a deeper connection with the audience.
• •Weave in Conservation Naturally: Mention conservation not as a marketing gimmick, but as an integral value. Phrases like "inspired by the wild creatures that drive my passions" and "art that gives back" reinforce the brand's commitment.
• •Maintain a Personal Voice: Always write from the perspective of the artist, Garrison Doctor. Use "I" and "my" to maintain the personal brand feel. The voice should be that of a skilled artist who is also an approachable, fellow outdoorsman.

Social Perception

Garrison Doctor is perceived as a highly skilled and authentic artist who is deeply integrated into the outdoor and conservation communities. He and his wife are respected as purpose-driven entrepreneurs who have successfully combined their passions into a successful business that gives back. The brand is not seen as a corporate entity, but as the personal expression of a dedicated artist and outdoorsman. The aesthetic is appreciated for its unique style and the lifelike quality of the subjects.

Copy Examples

• •Art Born from Wild Places. Fine art inspired by a life of angling, hunting, and exploration.
• •From the flash of a flank in a clear river to the stillness of the woods, every piece tells a story. The 'Summer Run' limited edition print is more than a painting; it’s a moment captured from the wild, for your walls. Link in bio to bring the outdoors home.
• •Garrison Doctor's work is an extension of his life outdoors. Every brushstroke is guided by the currents of a river, every color choice by the landscape of the wild. This is more than art; it's a lifelong passion for nature, rendered on canvas.
• •You know the feeling. The perfect cast, the silent drift, the explosive take. That moment is what inspires our art. Decorate your space with a piece that shares your passion. Shop the collection of fine art prints by artist and angler Garrison Doctor.
• •This original pastel piece captures the unique markings and vibrant life of a wild brown trout. Created from a blend of field sketches and a deep reverence for the species, it embodies the spirit of our native waters. A testament to the beauty that drives our passion and our commitment to conserve it.