Brand Tone

Friendly, Professional, and Caring

Brand Values

• •Quality
• •Customer Satisfaction
• •Friendly Service
• •Creativity & Artistry
• •Local Focus
• •Attention to Detail

Best Practices

• •Always Prioritize Warmth and Friendliness: Use welcoming language. Address customers with a personal touch, even in automated messages or general posts. Reflect the "local florist" feel.
• •Emphasize Quality and Artistry: Consistently mention the freshness of flowers, the skill of the designers, and the beauty of the handcrafted arrangements. Use descriptive adjectives that convey elegance and care.
• •Be Customer-Centric: Frame your services around the customer's needs and emotions (e.g., celebrating joy, offering comfort, making memories). Highlight your commitment to satisfaction and building relationships.
• •Maintain Professionalism: Ensure all copy is well-written, error-free, and clearly communicates product details, services, and delivery information. This reinforces trust and reliability.
• •Show, Don't Just Tell, Community Connection: When appropriate, mention local involvement or how you serve the Huntington community. This strengthens the "local, trusted florist" image. Use "GD&Co" interchangeably with the full name where appropriate for a familiar touch, as seen on their Facebook.

Social Perception

Positive Overall: Customers describe the flower arrangements as "beautiful," "gorgeous," and "stunning." Reliable Florist: Seen as a go-to florist in their area. Excellent Customer Service: Staff are described as polite, respectful, and helpful. High-Quality Products: The freshness and beauty of the flowers are consistently mentioned.

Copy Examples

• •Bringing beauty to Huntington, one bloom at a time. At Garrison Designs Florist & Interiors, we pour our hearts into every handcrafted arrangement, ensuring fresh, stunning flowers for all your special moments. Your local, trusted florist.
• •More than just flowers, we're your neighbors. As a family-owned florist in Huntington since [Year if known, otherwise omit], Garrison Designs & Co. is dedicated to exceptional quality and the kind of friendly service that makes you feel right at home. Let us share our passion for beautiful design with you.
• •Say hello to our new [Bouquet Name]! 🌸✨ Crafted with the freshest seasonal blooms and a sprinkle of Garrison Designs artistry, it’s the perfect way to brighten someone's day (or your own!). Order yours online for same-day Huntington delivery! #GarrisonDesigns #HuntingtonFlorist #FreshFlowers #NewArrival #ShopLocal
• •During life’s most tender moments, let us help you express your heartfelt condolences. Our sympathy arrangements are designed with care and respect, offering a touch of beauty and comfort. Garrison Designs is here for you.
• •Dreaming of the perfect wedding flowers? ✨ From breathtaking bouquets to enchanting centerpieces, the artists at Garrison Designs & Co. bring your vision to life with creativity and meticulous attention to detail. Schedule your personal consultation today and let's create unforgettable memories together.