Tono de Marca

Warm & Inviting, Authentic & Genuine, Proudly Canadian/Québécois, Quality-Conscious & Trustworthy, Comfort-Focused, Approachable & Friendly

Valores de Marca

• •Quality Craftsmanship
• •Authenticity & Tradition
• •Comfort & Well-being
• •Local & Ethical Production
• •Durability & Sustainability
• •Customer Satisfaction

Mejores Prácticas

• •Embrace Warmth and Authenticity: Always write as if you're speaking genuinely to a friend about something you truly believe in. Use inviting language, share the story behind the craft, and let the passion for quality shine through. Avoid overly corporate or sterile phrasing.
• •Highlight Canadian Craftsmanship: Consistently weave in the Made in Canada (or Made in Quebec) message and the handcrafted nature of the products. This is a key differentiator and resonates with the brand's heritage and quality perception.
• •Focus on Comfort as the Core Benefit: While quality and materials are important, always tie them back to the primary customer benefit: exceptional comfort, warmth, and a sense of well-being. Use sensory language that evokes these feelings.
• •Maintain a Trustworthy and Approachable Voice: Be transparent about materials and processes. When interacting on social media or in customer service, maintain a friendly, helpful, and appreciative tone that reflects a family business ethos.
• •Use Storytelling: Leverage the brand's history, the family aspect, and the artisanal process. Short anecdotes or insights into how the slippers are made can make the copy more engaging and reinforce the values of tradition and dedication. Avoid generic descriptions; instead, tell the story of the product.

Percepción Social

High-Quality & Premium, Trustworthy & Reputable, Comfort Experts, Worth the Investment, Support Local/Artisanal

Ejemplos de Copy

• •Headline for a new collection: Step into Handcrafted Happiness. Discover Our Newest Sheepskin Comforts, Made with Love in Canada.
• •Social media post about winter: Quebec winters demand ultimate warmth. Our genuine sheepskin slippers aren't just cozy, they're a tradition of comfort, handcrafted right here since 1979. Feel the Garneau difference.
• •Product description excerpt: Each stitch tells a story of artisanal dedication. Made from the softest, ethically sourced sheepskin, these slippers are designed to be your everyday escape into pure, natural comfort. Experience the timeless quality of Atelier Garneau.
• •Email subject line for a promotion: A Treat for Your Feet: Handcrafted Canadian Comfort Awaits.
• •About Us snippet: More than just slippers, we craft moments of well-being. For over 40 years, our family at Atelier Garneau has poured passion into every pair, using time-honored techniques and the finest natural sheepskin. Because true comfort is an art.