Tono de Marca

Empowering, approachable, and style-savvy, like getting fashion advice from a trusted and very chic friend. The language is encouraging, personal, direct, and benefit-oriented, focusing on how clothes make you feel.

Valores de Marca

• •Confidence
• •Versatility & Style
• •Curation
• •Community
• •Authenticity

Mejores Prácticas

• •Always connect the clothing back to the core value of confidence, framing copy around the feeling or solution the garment provides.
• •Maintain the "Chic Friend" voice: approachable, encouraging, and knowledgeable, using "we" and "you" for direct, personal conversation.
• •Consistently emphasize versatility by highlighting multiple styling options for items, reinforcing the value of curated pieces.
• •Keep it real and relatable by leveraging the founder's authentic voice and sharing vulnerable moments to build trust.
• •Regularly spotlight the community through collaborations, user-generated content, and shout-outs to other local businesses to reinforce community value.

Percepción Social

The public perception of Garms is positive, seen as a legitimate online boutique with a strong, personal vision. The founder's connection makes it feel like a personal styling service. Customers perceive the brand as authentic, trustworthy, and associated with trendy styles like 90s minimalism, elevated casual wear, and versatile office-to-evening looks.

Ejemplos de Copy

• •That one dress that works for everything. From Monday’s big presentation to Friday’s happy hour, the Cande Dress is our secret to feeling confident and looking effortlessly chic, no matter what the day holds. Shop the link in bio to find your new go-to. #GarmsStyle #EffortlessChic #ConfidenceInClothes
• •More Than Clothes. It's Confidence. Discover curated styles designed to help you express yourself and feel your best, every single day.
• •Your weekly confidence boost is here ✨
• •Meet your closet's new best friend. The Samy Sweater isn't just a layer; it's a statement in elevated comfort. Crafted for those days when you want to feel cozy without sacrificing style, its relaxed fit and soft feel make it perfect for everything from work-from-home to weekend brunch. Style it with our Barrel Sweats for a chic, monochrome look. #versatilestyle #elevatedcasual
• •Stop thinking you have nothing to wear! I started Garms because I believe the right pieces can unlock endless confidence. Take our Rosie Skirt. For work? Pair it with a sharp blazer. For the weekend? A simple tee. For a night out? A silky cami. One piece, endless possibilities. That’s our philosophy. #styletips #capsulewardrobe #chicagofashion