Brand Tone

Expert, Supportive, and Professional.

Brand Values

• •Quality and Reliability
• •Customer Success and Empowerment
• •Expert Support
• •Accessibility and Efficiency
• •Innovation

Best Practices

• •Lead with Expertise: Always start with the value proposition of quality and performance. Use precise, industry-specific language to demonstrate knowledge and build trust. Instead of "good ink," use "High-opacity white ink with superior jetability."
• •Reinforce with Support: Every marketing message should, where appropriate, mention the backbone of the brand: expert support. Phrases like "Backed by our team of technicians," "Unlimited support included," or "Your partner in print" reinforce this key differentiator.
• •Focus on the Customer's Goal: Frame product benefits around the customer's success. Don't just sell a printer; sell the ability to "transform creativity into reality" or "achieve your business goals." This connects product features to tangible outcomes.
• •Maintain a Professional Voice: Avoid slang, excessive use of emojis, or an overly casual tone. The voice should be that of a trusted business partner: approachable but always professional, reliable, and focused on solutions.
• •Be Consistent Across All Channels: Ensure the "Expert, Supportive, Professional" tone is present everywhere, from the automated email response and website copy to social media replies and YouTube tutorials. Create a simple brand voice guide to share with anyone creating content.

Social Perception

Generally perceived as a legitimate and trusted source for printing supplies, particularly for its ink and consumables, with strong positive feedback on support and product quality often outweighing some negative complaints related to high-value equipment and delivery issues.

Copy Examples

• •Headline: Quality That Prints. Support That Delivers. Sub-headline: From vibrant DTF inks to robust Epson printers, get the professional-grade supplies you need with the expert support you deserve. Shop now for same-day shipping.
• •Image: A high-quality, vibrant DTG print on a t-shirt. Caption: Don't let inconsistent inks compromise your quality. Our KODAK DTG inks deliver the widest color gamut on the market for prints that pop and last. Built for professionals who refuse to settle. Tap to explore the best inks for your Epson-based printer. #DTGprinting #GarmentPrinting #PrintQuality #ProfessionalPrinting
• •Subject: Unlock Your Printing Potential | Expert Tips & New Arrivals
• •Headline: GPI Supplies | Pro DTF & DTG Description: Your #1 source for printers, ink & film. Expert support and price matching. The largest inventory in the USA. Order today!
• •Title: The New Epson SureColor F2270: Engineered for Reliability, Supported by Experts. Body: Move your apparel business forward with the next generation of DTG technology. The Epson F2270 delivers professional-quality prints with enhanced speed and efficiency. Backed by GPI's unlimited technical support, you're not just buying a printer The New Epson SureColor F2270: Engineered for Reliability, Supported by Experts. Body: Move your apparel business forward with the next generation of DTG technology. The Epson F2270 delivers professional-quality prints with enhanced speed and efficiency. Backed by GPI's unlimited technical support, you're not just buying a printer —you're investing in a partnership dedicated to your success.