Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Humorous & Playful, Artisanal & Personal, Authentic & Transparent, Inclusive & Socially Conscious

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Personalization
• •Customer Connection & Community
• •Passion for Music
• •Family & Legacy
• •Fun & Joy
• •Inclusivity & Empathy

Best Practices

• •Embrace the 'Us': Continue using 'we' and sharing stories from both Adam and Kelly to reinforce the personal, family-run business feel. Highlight Adam's craftsmanship and Kelly's creative energy and social engagement.
• •Inject Personality & Humor (Especially on Social Media): Don't be afraid to be playful, use emojis where appropriate, and share relatable, lighthearted content. This makes the brand more human and engaging, particularly on platforms like TikTok and Instagram.
• •Highlight 'Unique' and 'Custom': Consistently emphasize the handcrafted nature, the one-of-a-kind aspect of each baton, and the joy of personalization. Use phrases like 'as unique as you,' 'your personal touch,' 'crafted just for you.'
• •Speak the Language of Musicians (Authentically): Continue to show understanding and passion for the world of music and conducting. Share practical tips, celebrate musical achievements (even of your customers), and use terminology that resonates with directors and educators, but always in an accessible way.
• •Be Open and Values-Driven: Continue to transparently share business updates and subtly (or overtly, when appropriate, as done on TikTok) weave in the brand's core values of inclusivity, quality, and passion. This builds trust and resonates with customers who share those values.

Social Perception

Highly Regarded for Quality and Aesthetics, Loved for Customization, Positive Brand Interaction, Exciting & Desirable Products, Trusted by Educators, Seen as Innovative

Copy Examples

• •✨ Fresh from Pops' lathe (well, Adam's hands on Pops' lathe 😉)! ✨ Our latest batch of [Product Name] batons are ready to bring some serious joy (and perfect balance) to your podium. Each one is unique, just like your incredible ensemble. Tap to find your perfect match! #GarlingerBatons #HandcraftedMagic #ConductJoy
• •Your Music. Your Style. Your Baton. Let's craft a Garlinger Baton that's as unique as your sound. Choose your colors, your sparkle, your story. Design yours today! #UniqueAsYouAre #CustomConductor
• •Hey Music Makers! 👋 We're so inspired by the incredible work you do. This month, we're celebrating [mention a seasonal event/theme, e.g., 'the upcoming concert season'] and sharing a few tips from Adam on keeping your baton in top form. Plus, a sneak peek at some new case fabrics Kelly just found! #MusicCommunity #GarlingerFamily
• •Warning: May cause extreme baton envy. Our [Specific Baton Name, e.g., 'Ultra Glitter Galaxy'] baton isn't just a tool, it's a statement. Perfectly balanced for flawless downbeats, and dazzling enough to make even the back row pay attention. (Results may vary, but awesomeness guaranteed.) #FancySticks #ConductInStyle
• •Video of Kelly packing an order: Packing up this beauty for another amazing conductor! 🎶 We believe every conductor deserves a baton that feels like an extension of themselves and reflects who they are. That's why we pour our hearts into every piece. ❤️🏳️‍🌈 #CraftedWithLove #MusicForAll #GarlingerBatons