Brand Tone

caring, reassuring, informative, and friendly

Brand Values

• •Natural Wellness
• •Care and Support
• •Transparency and Trust
• •Community
• •Eco-Responsibility

Best Practices

• •Lead with Empathy: Always start by acknowledging the customer's feelings or struggles. This builds an immediate connection.
• •Use "You" and "We" Language: Address the customer directly to create a personal and supportive tone. This makes the brand feel like a partner, not just a seller.
• •Highlight Safety and Natural Origins: Consistently mention that the products are "100% organic," "made in France," "safe for mom and baby," and "developed with specialists." This reinforces the core values of trust and quality.
• •Balance Information with Reassurance: Provide clear, factual information about the benefits of the ingredients, but always frame it in a gentle, reassuring, and easy-to-understand way.
• •Incorporate a Call to Community: Encourage interaction and sharing by ending posts with questions or invitations to join the "Gariguettes community." This strengthens social perception and builds brand loyalty.

Social Perception

A trustworthy and specialized niche brand, perceived as a reliable source of natural remedies for the challenges of pregnancy and motherhood, and a caring, expert partner.

Copy Examples

• •First-trimester nausea doesn't have to ruin your mornings. Our 'Nausea Stop' infusion, with its gentle blend of organic ginger and lemon balm, is here to bring you comfort. Safe for you, safe for baby. Find your calm in every cup. ✨ #PregnancyWellness #MorningSickness #Gariguettes
• •Welcome Peace: Introducing Our New Postpartum Recovery Tea
• •Natural Support for Your Motherhood Journey. Organic herbal teas made in France to accompany you from fertility to postpartum. Safe, effective, and created with love.
• •Preparing for Baby’s Arrival? Your body is doing amazing things! Our 'Third Trimester' herbal tea is designed to help you prepare for childbirth and ease late-pregnancy discomforts. Made with organic raspberry leaf and other beneficial herbs. Join the community of moms who trust Gariguettes. [Shop Now]
• •Fertilité - Your Natural Ally in Conception. Embarking on your journey to motherhood? Our 'Fertilité' blend is a thoughtful combination of organic herbs known to support female hormonal balance and prepare your body for conception. With red clover, nettle, and oat straw, each sip is a step towards your dream. Naturally caffeine-free and full of hope.