Brand Tone

Helpful & Informative, Friendly & Approachable, Aspirational & Lifestyle-Oriented, Value-Driven & Trustworthy

Brand Values

• •Customer Satisfaction
• •Quality & Style
• •Value for Money
• •Making Outdoor Dreams a Reality
• •Family-Driven Ethos
• •Expertise & Guidance

Best Practices

• •Always Emphasize Value and Honesty: Consistently mention 'honest pricing,' 'value for money,' or 'everyday low prices' to reinforce this core brand promise. Avoid jargon that might obscure transparency.
• •Maintain a Friendly and Helpful Tone: Use welcoming language. Address the customer directly and offer assistance. Frame product descriptions not just on features, but on how they help the customer achieve their desired outdoor lifestyle.
• •Showcase Expertise and Passion: Share knowledge and enthusiasm for outdoor living. Offer tips, guidance, and inspiration beyond just selling products. Highlight the experience of the staff and the family-driven nature of the business.
• •Focus on the 'Dream' and 'Lifestyle': Connect products to the emotional benefits of a beautiful and functional outdoor space – relaxation, entertaining, family time, creating memories. Use aspirational language balanced with practicality.
• •Be Solution-Oriented and Reassuring: Acknowledge that creating an outdoor space can be an investment. Reassure customers with mentions of quality, durability, warranties, and excellent customer service to support them post-purchase. Address potential concerns proactively by highlighting delivery care and support.

Social Perception

Positive, Trusted Retailer, Go-To for Outdoor Living, Areas for Improvement

Copy Examples

• •Headline: Create Your Perfect Outdoor Oasis This Summer. Body: From sun-drenched afternoons to starry evenings, make your garden the heart of your home. Discover our curated collection of stylish furniture, innovative outdoor kitchens, and cozy heating solutions. Quality you can trust, at prices you'll love. Visit Garden Trends and let's bring your vision to life. Call to Action: Shop Now & Transform Your Garden
• •Headline: Honest Prices, Unforgettable Outdoor Moments. Body: At Garden Trends, we believe in beautiful gardens without the premium price tag. As a family-driven business, we’re committed to offering you top brands and our exclusive, high-quality collections at everyday low prices. Your dream patio is closer than you think. Call to Action: Explore Our Value Promise
• •Headline: Expert Advice for Your Dream Outdoor Kitchen. Body: Ready to take your alfresco dining to the next level? Our experienced team is here to guide you, from choosing the perfect grill to designing a complete outdoor kitchen. We're passionate about helping you create a space where memories are made. Call to Action: Get Inspired & Speak to Our Experts
• •Headline: Quality That Lasts, Season After Season. Body: Invest in your outdoor happiness with Garden Trends. We handpick every item for its style, durability, and ability to bring joy to your garden for years to come. With generous warranties and a focus on customer satisfaction, relax and enjoy the good times outdoors. Call to Action: Discover Durable Style
• •Headline: Don't Just Dream About a Beautiful Garden – Live It. Body: Whether you're hosting a lively BBQ, enjoying a quiet morning coffee, or watching the kids play, your garden is an extension of your home. Garden Trends offers everything you need to create a comfortable, stylish, and functional outdoor space for every occasion. Call to Action: Find Your Outdoor Style Today