Brand Tone

Helpful and Supportive, Encouraging and Reassuring, Friendly and Approachable, Inspirational and Aspirational (yet achievable), Enthusiastic

Brand Values

• •Ease of Use/Simplicity
• •Expertise & Quality
• •Customer Empowerment/Success
• •Convenience
• •Sustainability
• •Nurturing/Care

Best Practices

• •Focus on the "How-To" with Ease: Always emphasize the simplicity and guided nature of the process. Use words like "easy," "simple," "step-by-step," "guided," and "effortless."
• •Speak to the Novice, Reassure the Doubter: Directly address the concerns of inexperienced gardeners (e.g., "don't know what to plant," "no green thumb"). Offer solutions and build confidence.
• •Use Warm, Encouraging Language: Employ positive and inviting words. Phrases like "create your dream garden," "enjoy the beauty," "love your garden" work well. Avoid jargon or overly technical terms unless clearly explained.
• •Highlight the Transformation and End Result: Show the "before and after" potential. Focus on the joy and satisfaction of achieving a beautiful garden with minimal stress.
• •Maintain a Helpful and Supportive Stance: Position the brand as a knowledgeable friend or guide in the gardening journey. Offer tips, advice, and be readily available for support. This reinforces trust and brand loyalty.

Social Perception

Positively Received by Target Audience, Innovative and Clever Concept, Good Quality Product, Value for Money (for some), Trustworthy, Helpful Customer Service

Copy Examples

• •Headline: Stop Dreaming, Start Planting! Your Gorgeous Garden Border is Just a Roll Away. Body: New to gardening? No problem! Garden on a Roll makes creating a stunning, professionally-designed border as easy as 1-2-3. We deliver everything you need – healthy plants and our simple bio-paper plan. Unroll, plant, and watch your beautiful garden bloom! #EasyGardening #GardenInABox
• •Headline: No Green Thumb? No Worries! Expertly Designed Borders, Effortlessly Planted By You. Body: Ever wished for a garden magazine-worthy border without the guesswork? Award-winning designer Antony Henn has done the planning for you! Choose your style, and we’ll send vibrant, healthy plants and our unique planting template right to your door. Get ready to impress the neighbours (and yourself!). #GardeningForBeginners #DreamGardenMadeEasy
• •Headline: From Bare Patch to Beautiful Border – The Fun & Foolproof Way! Body: Transform that unloved patch of soil into a thriving, colourful garden border. Our Garden on a Roll kits come with everything you need, including our easy-to-follow "plant-by-numbers" guide. It's so simple, you'll be enjoying your beautiful new garden in no time. Perfect for busy people and gardening newbies! #GardenTransformation #PlantByNumbers
• •Headline: Wildlife Welcome! Create a Buzzing Border with Our Wildlife-Friendly Kits. Body: Invite nature into your garden! Our specially curated Wildlife Border is packed with plants that bees, butterflies, and birds will adore. Easy to plant and a joy to watch, you’ll be creating a beautiful habitat and a stunning garden feature, all in one. #WildlifeGardening #SupportNature
• •Headline: Your Garden Questions, Answered. Plus, Plants Guaranteed to Thrive! Body: Feeling unsure about where to start? Our friendly team is here to help, and our Garden on a Roll kits are designed for success. With high-quality, healthy plants and a 6-month guarantee, you can plant with confidence. Let's create the garden you've always wanted, together! #GardeningSupport #QualityPlants