Brand Tone

Artistic & Story-driven, Elegant & Sophisticated, Authentic & Handcrafted, Culturally Rooted & Respectful, Personal & Passionate

Brand Values

• •Craftsmanship & Quality
• •Heritage & Culture
• •Originality & Unique Design
• •Ethical Practices & Social Responsibility
• •Storytelling & Meaning
• •Timelessness & Modernity

Best Practices

• •Emphasize Storytelling: Always weave the narrative of heritage, inspiration, or craftsmanship into product descriptions, social media posts, and all communications. Focus on what makes each piece unique beyond its physical attributes.
• •Highlight Artisan Craftsmanship: Consistently use terms like "handcrafted," "artisan-made," "meticulously crafted" to reinforce the value of the handmade process and the skill involved.
• •Maintain an Elegant and Artistic Visual Identity: Ensure all visuals (photography, website design, social media aesthetic) are high-quality, artistic, and reflect the sophisticated, timeless, and culturally rich nature of the jewellery. The clean, classic, and refined style from the rebranding should be consistently applied.
• •Communicate Authenticity and Values: Regularly share aspects of the brand's Cambodian roots, the founder's journey, and the commitment to ethical practices. This builds trust and resonates with customers who value authenticity.
• •Use a Personal and Passionate Voice (where appropriate): While maintaining elegance, allow the passion for jewellery and Cambodian culture to shine through. Personal anecdotes or insights from the designer/founders can strengthen the connection with the audience, mirroring the positive interactions noted in customer reviews.

Social Perception

Highly Regarded for Unique Designs, Appreciation for Authenticity and Story, Positive Customer Service Experience, Seen as "Wearable Art", Trusted Brand

Copy Examples

• •Headline: Whispers of Heritage, Worn With Pride. Body: Each Garden of Desire piece is more than silver and stone; it's a story handcrafted in Cambodia, echoing ancient traditions and contemporary artistry. Discover jewellery that speaks to your soul. Call to Action: Explore Our Collections.
• •Headline: The Art of Silver, The Soul of Cambodia. Body: Journey with us through designs born from passion and heritage. Ly Pisith's vision, brought to life by skilled artisans, results in wearable art that is both timeless and deeply personal. Call to Action: Meet the Designer.
• •Headline: Beyond Adornment: Jewellery with Meaning. Body: At Garden of Desire, every curve, every stone, every intricate detail tells a story of resilience, beauty, and the enduring spirit of Khmer culture. Find the piece that tells yours. Call to Action: Shop Story-Driven Designs.
• •Headline: Handcrafted Elegance, Ethically Made. Body: Experience the allure of 955 fine silver and unique gemstones, meticulously shaped by hand. We are committed to preserving Cambodian artistry through fair practices and timeless design. Call to Action: Learn Our Story.
• •Headline: From Our Hands to Yours: A Legacy in Every Piece. Body: Garden of Desire offers more than just jewellery; we offer a connection to a rich cultural tapestry and a commitment to exceptional craftsmanship. Adorn yourself with a piece of history, reimagined for today. Call to Action: Discover Your Signature Piece.