Brand Tone

Aspirational & Lifestyle-focused, Practical & Value-oriented, Direct & Informative, but needs consistency in Customer Service

Brand Values

• •Quality & Durability
• •Style & Design
• •Comfort
• •Variety
• •Accessibility & Convenience
• •Innovation & Sustainability (mentioned by Gardenlife Argentina)

Best Practices

• •Define and Document Your Brand Voice: Clearly outline the desired tone (e.g., inspiring, practical, friendly, sophisticated), core values, and personality. Share this guide with everyone who creates content.
• •Focus on "Your Lifestyle, Our Furniture": Emphasize how the products enhance the customer's life and enable enjoyable experiences (e.g., "Relaxe com elegância no seu espaço exterior"). Use aspirational language that paints a picture of comfort and style.
• •Highlight Key Values Consistently: Weave in mentions of durability, quality materials, contemporary design, and comfort in product descriptions, social media posts, and ads.
• •Ensure Transparency and Honesty: While showcasing the best aspects, be realistic. Crucially, strive to align the promises made in marketing copy (e.g., "entrega rápida," "qualidade superior") with actual operational performance and customer service to rebuild and maintain trust. Address negative feedback constructively and improve processes based on it.
• •Maintain Consistency Across All Channels: The tone used on the website should match the tone on social media, in email marketing, and especially in customer service interactions. This creates a unified and trustworthy brand experience. Regular audits of all communications can help maintain this consistency.

Social Perception

Mixed: Positive (Product Appeal), Negative (Customer Service & Delivery), Trust Issues

Copy Examples

• •Headline: Transform Your Outdoors into an Oasis of Comfort. Body: With Gardenlife, discover durable and stylish furniture designed for Brazil's vibrant lifestyle. Create your perfect retreat today. Call to Action: Shop Now & Relax in Style!
• •Headline: Quality That Lasts, Designs That Inspire. Body: Invest in moments that matter. Gardenlife offers a wide selection of weather-resistant furniture, combining contemporary aesthetics with the durability you need. Call to Action: Explore Our Collections.
• •Headline: Your Home, Beautifully Extended. Body: From sunny afternoons to cozy evenings, make every outdoor moment special. Gardenlife brings comfort, style, and lasting quality to your patio, garden, or balcony. Call to Action: Find Your Perfect Set.
• •Headline: Smart Solutions for Stylish Spaces. Body: Beyond beauty, Gardenlife furniture is crafted for practicality and resilience. Enjoy easy-to-maintain pieces that elevate your home, inside and out. Plus, enjoy fast delivery across Brazil! Call to Action: Discover the Gardenlife Difference.
• •Headline: Create Your Happy Place with Gardenlife. Body: Imagine your ideal space – we help you build it. With a variety of designs from modern to classic, find everything you need to express your style and enjoy lasting comfort. Call to Action: Get Inspired. Shop Today!