Brand Tone

Inspirational, Friendly, Innovative, Practical, Quality-Conscious

Brand Values

• •Versatility & Adaptability
• •Year-Round Enjoyment & Connection with Nature
• •Innovation & Design
• •Customer Satisfaction & Support
• •Quality & Durability
• •Creating Experiences

Best Practices

• •Stay Inspirational and Aspirational: Use language that evokes feelings of joy, comfort, creativity, and enhanced living. Focus on the *experience* the igloo provides, not just its features.
• •Emphasize Versatility and Solutions: Showcase the myriad uses of the igloo with diverse imagery and customer stories. Position it as a solution for various needs (extra space, year-round gardening, unique event venue).
• •Maintain a Friendly and Supportive Voice: Especially in customer interactions, reflect the helpful and responsive customer service that users praise. Use approachable language.
• •Highlight Quality and Innovation: Subtly remind customers of the product's durability, recyclable materials, and the unique benefits of its geodesic design. Differentiate from cheaper alternatives by focusing on these aspects.
• •Encourage User-Generated Content: Actively solicit and feature customer photos and testimonials. This reinforces social proof, showcases diverse uses, and builds a community around the brand, naturally reflecting its values and tone.

Social Perception

Positive, Premium/Niche Product

Copy Examples

• •Headline: Your Garden, Reimagined. All Year Long. Body: Don't let the seasons dictate your outdoor joy. With Gardenigloo, create your perfect sunroom, starlit dining space, or flourishing greenhouse. Versatile, durable, and endlessly inspiring. What will your Igloo be? #GardeniglooLiving #OutdoorSanctuary
• •Headline: More Seasons, More Memories. Body: From cozy winter evenings under the stars to breezy summer afternoons sheltered from the sun, Gardenigloo extends your outdoor living. Easy to set up, built to last, and designed for your unique lifestyle. Discover the magic. #YearRoundGarden #GardenIgloo
• •Headline: The Ultimate Outdoor Escape. Right in Your Backyard. Body: Transform your garden into a versatile haven with Gardenigloo. Perfect as a serene yoga studio, a vibrant play area for kids, or an elegant extension for your café. Experience 360° views and limitless possibilities. #MyGardenIgloo #OutdoorInnovation
• •Headline: Think Outside the House. Body: Need extra space? A quiet office? A magical dining spot? Gardenigloo offers a unique, stylish, and practical solution. Crafted from quality, recyclable materials for year-round enjoyment. Expand your horizons. #GeodesicLiving #GardeniglooUSA
• •Headline: Quality That Connects You to Nature. Body: Choose the original Gardenigloo for superior materials and unparalleled customer support. Create your personal oasis and enjoy your garden in every season, protected and inspired. #OriginalGardenIgloo #OutdoorExperience