Brand Tone

Aspirational, Friendly, Practical, Enthusiastic

Brand Values

• •Quality & Durability
• •Versatility & Innovation
• •Customer Experience & Satisfaction
• •Enhancing Lifestyle
• •UK-Based & Family-Run

Best Practices

• •Develop a Brand Voice Guide: Clearly document the identified tone (aspirational, friendly, practical, enthusiastic), key messaging points, preferred vocabulary (and words to avoid), and provide examples. Share this with anyone creating content.
• •Focus on "Experience" and "Versatility": Consistently highlight how the IglooPod enables unique experiences and adapts to various needs, from a peaceful retreat to a lively entertainment space. Use evocative language that paints a picture.
• •Prioritize Visual Storytelling with Supporting Copy: Given the product's visual appeal, ensure copy complements the imagery. Captions and descriptions should enhance the visual narrative, explaining the scene, suggesting uses, or asking engaging questions.
• •Maintain an Enthusiastic and Customer-Centric Approach: Always write with the customer's desires and aspirations in mind. Use positive language, celebrate customer creativity (user-generated content), and be responsive and helpful in communications.
• •Balance Inspiration with Information: While inspiring desire is key, ensure that practical information about quality, durability, assembly, and support is easily accessible and clearly communicated to build trust and manage expectations. Ensure a consistent message across the website, social media, and any advertising materials.

Social Perception

Positive, Innovative Product, Desirable, Community Oriented

Copy Examples

• •Headline (Aspirational & Inspiring): "Unlock Your Space: Imagine the Possibilities with IglooPod. Your All-Weather Oasis Awaits." Body: "Dreaming of a cozy dining nook under the stars? A serene hot tub escape? Or a vibrant hub for year-round gatherings? The IglooPod transforms any garden into a realm of endless experiences. Discover your perfect Pod today!"
• •Social Media Post (Friendly & Engaging): "Look at this stunning setup from @HappyCustomer! 😍 Sarah's turned her IglooPod into the ultimate chill-out zone. How would you use yours? Share your dream IglooPod ideas below! 👇 #IglooPodLove #MyIglooPod #GardenGoals"
• •Product Description Snippet (Practical & Informative): "Built to embrace every season, our IglooPod features UV-resistant, shatterproof panels and a rust-free aerospace aluminum frame. Enjoy effortless assembly and years of unforgettable moments, backed by our dedicated UK support."
• •Email Subject Line (Enthusiastic & Benefit-driven): "❄️☀️ Rain or Shine, Your IglooPod Adventure Starts Now!" Email Intro: "Stop letting the weather dictate your plans! With the incredible IglooPod, you can create your perfect sanctuary, ready for anything the British skies have in store. Get ready to fall in love with your outdoors, all year round!"
• •Promotional Copy (Aspirational & Value-Oriented): "Create Magical Moments. Invest in Year-Round Joy. For a limited time, bring home the versatile IglooPod and transform your garden into the favourite 'room' of the house. Quality that lasts, experiences that linger."