Brand Tone

practical, straightforward, and eco-conscious

Brand Values

• •Reliability
• •Environmental Consciousness
• •Affordability
• •Simplicity and Functionality

Best Practices

• •Prioritize Clarity and Function: Always lead with the practical benefit to the customer. Your copy should be as straightforward and reliable as your products. Avoid jargon and focus on how the product solves a problem.
• •Emphasize Durability and Longevity: Use words like "robust," "durable," "long-lasting," and "tear-proof" to reinforce the quality and reliability of the products. Highlight that these are tools designed to be used for multiple seasons.
• •Weave in Eco-Consciousness Authentically: Mention sustainable aspects like "reusable," "chemical-free," "eco-friendly," and "plastic-free packaging" as core features, not afterthoughts. This reinforces the brand's commitment to the environment.
• •Maintain a Helpful, Direct Voice: Write as if you are a knowledgeable and trustworthy friend giving practical gardening advice. The tone should be helpful and confident, but not arrogant.
• •Ensure Visuals Match the Tone: All visual content, from website imagery to ad creatives, should reflect the clean, simple, and functional aesthetic seen in the brand's packaging. This creates a cohesive and professional brand image.

Social Perception

The brand is largely perceived as positive by customers for its high-quality, sturdy, and effective products. Within design circles, it is seen as modern and forward-thinking due to its innovative, plastic-free, and minimalist packaging, earning it recognition as an environmentally responsible company.

Copy Examples

• •Your Vision, Our Tools. Reliable, eco-friendly solutions for the practical gardener.
• •Keep your garden pristine, naturally. Our heavy-duty, tear-proof weed fabric lets water and nutrients in, but keeps weeds out for good. A simple, chemical-free solution for a healthier garden.
• •Spend less time weeding and more time enjoying your space. GardenGloss landscape staples are engineered for durability and ease, securing your garden fabric season after season. Simple tools for a beautiful garden.
• •Built to Last. Designed for Your Garden.
• •We believe a beautiful garden shouldn't cost the earth. That’s why we create high-quality, reliable, and affordable gardening tools with a focus on sustainability. From our products to our 100% plastic-free packaging, we’re committed to helping you grow.