Brand Tone

Elegant & Sophisticated, Quality-Focused & Craft-Oriented, Approachable & Business-Friendly, Creative & Inspirational

Brand Values

• •Quality Craftsmanship
• •Accessible Luxury
• •Support for Small Businesses & Crafters
• •Sophistication & Timeless Style
• •Customer Satisfaction

Best Practices

• •Emphasize Quality and Origin: Consistently mention "100% European linen" and terms like "skillfully crafted," "premium materials," and "expert workmanship" to reinforce the high-quality perception.
• •Balance Sophistication with Accessibility: Use elegant language ("sophisticated styling," "classic," "refined") but always pair it with the value proposition of "accessible pricing" or "wholesale friendly" to maintain approachability.
• •Inspire Creativity: Frame products as a "canvas" or opportunity for "personalization," "embroidery," and "creating beautiful things." Use active and inviting language.
• •Maintain a Helpful and Supportive Voice for B2B: When addressing embroiderers or small businesses, highlight benefits like "low minimums," "small business friendly," and "partnership opportunities."
• •Visual Storytelling Alignment: Ensure copy complements the visual branding (likely classic, clean, and showcasing detailed craftsmanship). The words should evoke the same feeling as the images seen on their website and Pinterest.

Social Perception

Positive for Quality and Service, Niche Appeal, Trusted by Retailers, Evokes a sense of charm, whimsy, and classic garden aesthetics

Copy Examples

• •Headline: Elevate Your Craft with European Linen. Create Timeless Pieces. Body: Discover the unmatched quality of Garden Folly Fine Linens. Our 100% European linen, ready for your embroidery, offers sophisticated styling and accessible luxury for all your creative projects.
• •Headline: Small Business Friendly, Exquisite Quality. Body: At Garden Folly Fine Linens, we support your passion. Enjoy low minimum orders on premium linen napkins, towels, and more – the same quality as high-end brands, priced for your success.
• •Headline: Where Classic Style Meets Your Creative Touch. Body: Our fine linen collection is a canvas for your artistry. With a modern twist on timeless elegance, Garden Folly provides the perfect base for beautiful embroidery and personalized gifts.
• •Headline: The Secret to Luxurious, Personalized Linens? It Starts Here. Body: Experience the Garden Folly difference. Handcrafted from 100% European linen, our products bring fun, fresh, and sophisticated designs to your home and embroidery projects.
• •Headline: Gift a Touch of Elegance. Create with Garden Folly. Body: From guest towels to pillow shams, our fine linens are designed for beauty and personalization. Offer your clients, or your home, the gift of skillfully crafted, European quality.