Brand Tone

Aspirational & Elegant, Inspiring & Passionate, Helpful & Approachable, Quality-Focused & Craftsmanship-Oriented

Brand Values

• •Quality & Durability
• •Timeless Design & Style
• •Connection with Nature & Wellbeing
• •Customer Focus & Personal Service
• •Sustainability & Heritage
• •Discovery, Showcasing, Naturalism

Best Practices

• •Emphasize Timelessness and Quality: Consistently use words like "timeless," "enduring," "classic," "crafted," "high-quality," and "durable" to reinforce the brand's core product attributes.
• •Evoke Emotion and Aspiration: Focus on the *feeling* the garden provides – "sanctuary," "escape," "calm," "connection," "joy," "moments" – rather than just listing product features. Paint a picture of the ideal outdoor lifestyle.
• •Maintain an Elegant and Refined Voice: Avoid overly casual slang or overly technical jargon. Keep the language polished, descriptive, and inspiring, reflecting the aesthetic of the products.
• •Highlight Heritage and Inspiration: Subtly weave in references to the "Gardenesque movement," "Cotswolds inspiration," "British design," and "traditional craftsmanship" to build brand authenticity and depth.
• •Be Helpful and Informative, Subtly: While the primary tone is aspirational, ensure that product descriptions are clear and provide necessary details. Blog posts and social media tips should offer genuine value, positioning the brand as a knowledgeable and supportive resource for creating beautiful gardens.

Social Perception

Generally positive, perceived as a provider of high-quality, stylish, and beautiful garden products. Seen as a luxury or premium offering. Areas for improvement include customer service responsiveness and shipping delays. Largely trusted and reputable.

Copy Examples

• •Instagram Post (Showcasing a new pot collection): Discover the art of outdoor living. Our new [Collection Name] pots, handcrafted with timeless elegance, are designed to transform your garden into a sanctuary of style and tranquility. Which piece speaks to your green haven? #Gardenesque #TimelessDesign #OutdoorElegance #GardenInspiration #CotswoldLiving
• •Facebook Ad (Promoting garden furniture): Create moments that last. Our [Furniture Range Name] collection blends enduring quality with classic British design, perfect for those cherished summer evenings and quiet morning coffees outdoors. Make your garden an extension of your home. Shop now and enjoy free UK delivery over £80. [Link] #GardenesqueLiving #OutdoorFurniture #QualityCraftsmanship #BritishGardens #GardenSanctuary
• •Website Homepage Banner: Gardenesque: Where Timeless Design Meets Natural Beauty. Explore curated collections of high-quality garden furniture, distinctive pots, and inspiring accessories to help you create your perfect outdoor escape. [Shop Our Collections]
• •Email Newsletter Snippet (Highlighting sustainability): At Gardenesque, we believe in beauty that endures, not just in style, but in substance. From championing traditional craftsmanship to utilizing recycled materials and powering our warehouses with wind energy, we're committed to helping you create a garden that's both beautiful and kind to the earth. Learn more about our sustainable practices. [Link] #SustainableGardening #GardenesqueValues #CraftedWithCare
• •Product Description (For a bird bath): Invite nature's melody into your garden with our [Product Name] Bird Bath. Inspired by the timeless principles of the Gardenesque movement, this piece is more than just a garden accent; it's a celebration of natural beauty and a haven for your feathered friends. Crafted for durability and style, it’s designed to be a cherished feature for years to come.