Brand Tone

Sophisticated, Curated, Appreciative, Understated, Minimalist, Aspirational, Exclusive

Brand Values

• •Design Excellence: A core commitment to showcasing outstanding contemporary and vintage design from global artists and designers.
• •Curation & Uniqueness: Offering a distinct and thoughtfully selected collection of items that are not mainstream.
• •Quality & Craftsmanship: Valuing well-made objects and the skill of their creators.
• •Artistic Expression: Providing a platform for both established and emerging talent to reach a discerning audience.
• •Passion for Design: Stemming from a genuine love for interior design and objects.

Best Practices

• •Embrace Understatement: Let the quality and design of the products speak for themselves. Avoid overly effusive or sales-y language. Focus on elegance and subtlety.
• •Highlight the Maker and Material: Share the stories behind the designers and the craftsmanship involved. Detail the unique qualities of the materials used. This reinforces the values of artistry and quality.
• •Use Evocative and Sensory Language: Describe how pieces feel, the atmosphere they create, and the subtle details that make them special. Appeal to a sophisticated appreciation of design.
• •Maintain Visual and Textual Harmony: Ensure that the copy complements the minimalist, high-quality imagery used on the website and social media. The language should feel as clean and considered as the visual presentation.
• •Speak to the Discerning Eye: Address the audience as individuals who appreciate artistry, exclusivity, and timeless design. Reinforce their choice in seeking out unique and thoughtfully curated items.

Social Perception

Garde is perceived as a high-end, reputable source for unique and beautifully designed home decor, accessories, and gifts. Customers and observers see it as a place for those with a "discerning eye" who appreciate quality, craftsmanship, and a minimalist yet warm aesthetic. It's viewed as a platform that champions designers and brings exclusive pieces to its clientele. The brand evokes a sense of "effortless cool" and understated luxury.

Copy Examples

• •At Garde, we journey the world to uncover objects of rare beauty and exceptional design. Each piece in our collection is chosen for its distinct voice, its quiet integrity, and its power to transform a space. Discover design that endures.
• •Introducing the Linesse armchair by [Designer Name]. A study in sculptural simplicity, its clean form and [Material, e.g., hand-finished oak] speak to a modern reverence for natural materials. An heirloom piece for the contemporary home.
• •The subtle textures of [Artist Name]'s ceramic vessel evoke [Inspiration, e.g., coastal landscapes]. Hand-thrown and uniquely glazed, it is more than an object; it is a quiet conversation between artist and material. A testament to timeless craftsmanship, available at Garde.
• •Morning light, a quiet corner, and the enduring beauty of thoughtful design. Our curated collection of [Product types, e.g., artisanal ceramics and handwoven textiles] brings a touch of understated elegance to everyday moments. Explore the Garde aesthetic. #GardeShop #CuratedLiving #DesignInspiration
• •Discover Garde's Latest Curation: Objects of Artistry and Design.