Brand Tone

Empowering, confident, and friendly, with a slightly edgy and bold voice. It is accessible and aspirational, encouraging customers to invest in their beauty and confidence.

Brand Values

• •Quality
• •Affordability
• •Empowerment
• •Customer-Centricity
• •Ease of Use

Best Practices

• •Use Empowering Language: Always use active, confident, and uplifting words. Phrases like "own your look," "elevate your style," and "unleash your confidence" will reinforce the brand's empowering value.
• •Embrace the Brand's Personality: Weave in the edgy and confident persona, especially when naming products or crafting social media captions. Don't be afraid to be bold, as it aligns with the brand's established identity.
• •Highlight Key Values: Consistently mention quality, comfort, and ease of use in product descriptions, ads, and social posts. Remind customers that they are getting a premium, yet affordable, product.
• •Speak Directly to the Customer: Use a conversational tone with "you" and "your" to create a direct connection. Ask questions in social media captions to encourage engagement and build community.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy always matches the visual branding. A bold, confident caption should accompany a high-quality, glamorous image. This consistency across all touchpoints builds a strong, memorable brand.

Social Perception

Positive. The brand is perceived as a high-quality, trustworthy, professional, and reliable source for glamorous yet wearable eyelash products. It also acts as a source of inspiration for achieving a 'glam' aesthetic, fostering community through social proof.

Copy Examples

• •Unleash your inner rebel. Our 'Bandida' lashes give you the bold, dramatic look you crave without the weight. Ready to break the rules? Tap to shop.
• •Your Daily Dose of Glam. Experience the lightweight comfort and luxurious feel of Garcia Glam Beauty. Shop our best-sellers now.
• •Tired of lashes that feel heavy and fake? Garcia Glam Beauty was made for you. As a Latina-owned brand, we craft high-quality, comfortable mink lashes designed for all-day wear. Discover your perfect pair and get 15% off your first order!
• •Hey Glam-getter, Your Lash Upgrade is Waiting...
• •Get it right, every time. Our Rose Gold Lash Applicator is designed for a flawless, fuss-free application. Its ergonomic grip gives you ultimate control, placing your lashes perfectly on the lash line for a seamless finish.