Brand Tone

Traditional, Welcoming, Knowledgeable, and Increasingly Playful

Brand Values

• •Heritage & Tradition
• •Authenticity
• •Quality
• •Community & Hospitality
• •Expertise

Best Practices

• •Embrace Your Heritage: Continuously weave the bar's rich history (established 1937, 17th-century building, \"Spirit Grocery\" past) into storytelling across all platforms. Use phrases that evoke tradition and timelessness.
• •Showcase Expertise, Don't Just State It: Instead of just saying you have great whiskey, share tasting notes, introduce your knowledgeable staff (like Darren or Gordon), explain different whiskey types, and highlight awards. Make the expertise accessible and inviting.
• •Balance Tradition with Modern Engagement: While the core is traditional, continue to use social media (especially TikTok and Instagram Reels) to show the playful, human side of the bar. This makes the tradition feel alive and relevant, not stuffy.
• •Focus on the \"Warm Welcome\": Ensure all communications, from online responses to in-bar interactions, reflect the friendly, hospitable nature praised in reviews. Use inviting language and visuals that convey a cozy, comfortable atmosphere.
• •Create a Style Guide for Copy: Develop simple guidelines for voice and tone. For example: \"Always warm and inviting,\" \"Share knowledge generously,\" \"Celebrate Irish heritage with pride,\" \"Inject humour where appropriate (especially on social media).\" This helps ensure consistency even if multiple people are creating content.

Social Perception

Garavan's Bar is widely perceived as an iconic and beloved Galway institution. It's seen as a must-visit traditional Irish pub, especially for those interested in Irish whiskey. Customers appreciate its authentic, cozy, and historic atmosphere. It's recognized for its vast and high-quality whiskey selection and award-winning status. The staff are viewed as friendly, knowledgeable, and contributing to the welcoming vibe. Their Irish coffee is famous and highly recommended. While popular with tourists, it retains a strong connection with locals. Their social media, especially TikTok, is likely broadening their appeal to younger generations by showing a fun, less formal side.

Copy Examples

• •Warm your soul, Galway style. ✨ Our world-famous Irish Coffee: a tradition in every sip, crafted with care and a history as rich as its flavour. Come on in from the cold. #GaravansBar #IrishCoffee #GalwayTradition #CosyPub
• •Unlock the stories in every dram. 🥃 Our whiskey platters are more than just a tasting; they're a journey through Ireland's finest, guided by our passionate team. Ask Brian or any of our crew for their recommendation today! #WhiskeyWisdom #GaravansGalway #IrishWhiskeyExperience #MeetTheExperts
• •When someone says 'just one drink' at Garavan's... 😉 We know how it goes. Good craic, great whiskey, and a welcome that lasts all night. #Garavans #GalwayPubs #IrishHumour #PubLife #TikTokTrend
• •Step into history at Garavan's Bar. Since 1937, we've been pouring more than just drinks; we've been serving warmth, tradition, and Galway's finest selection of Irish whiskeys. Discover your new favourite in a pub that feels like old Ireland. #OriginalWhiskeyBar #FamilyRun #HeartOfGalway
• •A new chapter in an old story. Introducing Killoury's Irish Whiskey, exclusively at Garavan's. Crafted with tradition, savoured with friends. Be among the first to taste this unique spirit, born from our passion for authentic Irish whiskey. Limited availability. #KillourysWhiskey #GaravansExclusive #TasteOfIreland #NewTradition