Brand Tone

Professional and Knowledgeable, Practical and Helpful, Customer-Focused and Approachable, Quality-Oriented and Trustworthy, Modern and Aspirational

Brand Values

• •Quality and Durability
• •Customer Satisfaction
• •Practicality and Ease of Use
• •British Manufacturing & Heritage
• •Value for Money

Best Practices

• •Prioritize Clarity and Simplicity: Use straightforward language that clearly communicates the benefits (durability, ease of installation, quality). Avoid overly technical jargon unless explaining a specific product feature.
• •Emphasize Quality and British Manufacturing: Consistently mention the 'Made in the UK' aspect and the high-quality materials used, as this is a key differentiator and value proposition.
• •Maintain a Helpful and Supportive Voice: Whether in product descriptions, FAQs, or social media responses, ensure the tone is approachable, supportive, and focused on helping the customer find the best solution.
• •Showcase Practical Benefits & Transformations: Focus on how the product solves customer problems (e.g., covering cracked concrete, creating a cleaner space, improving aesthetics). Use before-and-after imagery and customer testimonials where possible.
• •Be Professional yet Personable: Strike a balance between conveying expertise and being relatable. As a UK-based company, a slightly more reserved yet friendly and professional tone often resonates well. Ensure consistency across all platforms, from the website to social media captions and customer service interactions.

Social Perception

Positive Product Performance, Good Customer Service, Reliable Solution, UK-Made Appeal, Retailer Availability

Copy Examples

• •Headline: Transform Your Garage with British-Made Durability. Body: Tired of that cold, dusty concrete? Our premium PVC interlocking floor tiles are engineered in the UK for ultimate toughness and a sleek, modern look. Easy to install, even easier to love. Upgrade your space today!
• •Headline: Your Dream Garage Floor: Installed by You, This Weekend. Body: Get a professional-grade garage floor without the professional price tag. Garage Floor Tile Company offers an easy-to-lay interlocking system that’s practical, stylish, and built to last. Smart, simple, sorted.
• •Headline: Quality You Can Feel, Service You Can Trust. Body: From your first click to your finished floor, we’re here to help. Our UK-made garage tiles offer unmatched durability and a premium finish. Got questions? Our friendly team is ready to assist. Experience the difference.
• •Headline: Heavy-Duty Style for Your Workshop or Garage. Body: Need a floor that works as hard as you do? Our robust PVC tiles are designed for busy garages, workshops, and home gyms. Resistant to spills and easy to clean, they provide a dependable, smart surface for any project.
• •Headline: The Foundation of a Great Garage. Body: Create a space you’re proud of, starting from the ground up. Our interlocking tiles offer a quick, stylish, and durable flooring solution. Made in the UK, designed for you. Explore the range and find your perfect fit.