Brand Tone

Elegant, Sophisticated, Trustworthy, Authoritative, Caring, Comfort-Oriented, Classic, and Timeless.

Brand Values

• •Uncompromising Quality
• •Heritage and Tradition
• •Craftsmanship and Attention to Detail
• •Luxury and Exclusivity
• •Customer Well-being and Comfort
• •Ethical and Responsible Sourcing
• •Family Business Ethos

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in the brand's long history (since 1882) and accumulated knowledge in sleep comfort. This builds trust and underscores authority.
• •Use Elegant and Evocative Language: Opt for refined vocabulary that speaks to luxury, comfort, and quality. Words like "exquisite," "meticulous," "serene," "unparalleled," and "sumptuous" can convey the premium nature of the products.
• •Focus on Benefits, Not Just Features: While detailing quality materials and craftsmanship, always connect these features to the tangible benefits for the customer – better sleep, enhanced well-being, lasting comfort, the feeling of luxury.
• •Maintain a Tone of Understated Confidence: The brand's quality and heritage speak for themselves. The tone should be confident and assured, without being boastful or overly aggressive in its marketing.
• •Ensure Visual and Textual Harmony: The elegance conveyed in the copy must be consistently matched by high-quality, sophisticated imagery and website design to create a cohesive luxury brand experience online.

Social Perception

Target Customers: Likely perceive Gans GmbH as a premium, high-end brand offering exceptional quality, comfort, and durability. They are probably discerning consumers who value heritage, craftsmanship, and are willing to invest in luxury home goods for enhanced well-being. They would expect knowledgeable and personalized service. General Public: Awareness among the broader public may be limited, given its niche in luxury bedding, unless individuals are specifically researching such products or are residents of Vienna familiar with their physical stores. Those aware of the brand likely see it as a reputable, long-standing Viennese institution synonymous with high-quality bedding.

Copy Examples

• •Headline: Since 1882, Crafting Dreams. Experience the Legacy of Sleep with Gans Wien. Body: For generations, Gans GmbH has been synonymous with unparalleled comfort. Our down duvets, handcrafted in Vienna, carry a legacy of quality that transforms your sleep into a nightly rejuvenation. Discover the tradition of luxury.
• •Headline: The Art of Rest, Perfected. Body: Indulge in the embrace of our new Imperial Collection. Woven from the finest natural fibers and filled with ethically sourced down, each piece is a testament to our commitment to your ultimate comfort and serene nights. Sleep beautifully, live fully.
• •Headline: Your Sanctuary Awaits. Body: At Gans GmbH, we believe restful sleep is the cornerstone of well-being. Allow us to envelop you in the softest linens and the most comforting duvets, meticulously designed to create your perfect sleep sanctuary. Because your well-being begins tonight.
• •Headline: More Than Bedding. An Heirloom of Comfort. Body: Passed down through three generations of our family, the dedication to exceptional craftsmanship is stitched into every Gans GmbH product. Invest in more than just bedding; invest in timeless quality and enduring comfort that lasts.
• •Headline: The Vienna Secret to a Perfect Night's Sleep. Body: Discover the luxury bedding that Viennese connoisseurs have cherished for over a century. Gans GmbH combines traditional artistry with modern sleep science to bring you unparalleled comfort, night after night. Visit our Brandstätte store or explore online.