Brand Tone

Traditional & Authentic, Celebratory & Joyful, Quality-Focused & Trustworthy, Respectable & Esteemed

Brand Values

• •Heritage & Legacy: Upholding and continuing the tradition of authentic Bengali sweet-making established in 1885.
• •Quality & Craftsmanship: Dedication to using the finest ingredients and expert, often handcrafted, techniques to ensure superior taste and product excellence.
• •Authenticity: Striving to be recognized as the original and definitive Ganguram, offering genuine Bengali culinary experiences.
• •Customer Delight: Aiming to bring joy and satisfaction to customers through their products, making every occasion sweeter.
• •Tradition in Celebration: Integrating their sweets into the fabric of cultural and personal celebrations.

Best Practices

• •Highlight Heritage Consistently: Regularly reference the brand's establishment in 1885 and its deep roots in Bengali sweet-making traditions to reinforce authenticity and legacy.
• •Use Evocative, Quality-Centric Language: Employ rich, sensory descriptions that speak to the freshness, texture (e.g., 'creamy,' 'syrupy,' 'delicate'), and superior ingredients of the sweets, underscoring the commitment to excellence.
• •Link to Celebrations and Emotions: Frame products within the context of festivals, family gatherings, gifting, and the happiness that sweets bring, using a warm, inviting, and celebratory voice.
• •Reinforce Authenticity ('The Original'): Given the name's widespread use, subtly weave in phrases that assert its status as the original Ganguram (e.g., 'The authentic taste since 1885,' 'Kolkata's original Ganguram') to build credibility.
• •Ensure Cross-Platform Consistency: Maintain a unified brand voice across all communication channels – website, social media, packaging, and customer interactions – to project a cohesive and trustworthy image of a heritage brand dedicated to quality and tradition.

Social Perception

Widely regarded as a legendary and historic sweet brand in Kolkata and among connoisseurs of Bengali sweets. Strongly associated with delicious, high-quality, and authentic Bengali sweets like Sandesh, Mishti Doi, and Rosogolla. Considered a reliable choice for festive occasions and for experiencing traditional Bengali flavors. Their wide variety, including innovations and options like sugar-free sweets, is often appreciated. Some customers have experienced inconsistencies in product quality, including issues with freshness, particularly from specific outlets or delivery orders. Pricing is perceived as high by some customers. Customer service experiences can vary, with some reports of slow service or unhelpful staff. The proliferation of other sweet shops using the 'Ganguram' name can lead to brand confusion, although the 'ganguramoriginal' branding helps clarify their identity.

Copy Examples

• •Headline: A Legacy of Sweetness Since 1885. Body: Indulge in the timeless taste of Ganguram. For over 130 years, we've handcrafted authentic Bengali sweets, bringing joy to generations. Experience the original. #GanguramOriginal #BengaliSweets #TasteOfTradition
• •Headline: Make Every Celebration Sweeter with Ganguram. Body: From festive delights to everyday joys, Ganguram’s exquisite Sandesh, rich Mishti Doi, and iconic Rosogollas are crafted to perfection. Share the authentic taste of happiness. Order now! #CelebrateWithGanguram #FestiveSweets #HandcraftedJoy
• •Headline: The Heart of Bengal, Delivered to You. Body: Crave the true flavors of Bengal? Ganguram brings its legendary sweets, made with the finest ingredients and generations of expertise, right to your doorstep. Quality you can taste, a tradition you can trust. #AuthenticBengaliSweets #GanguramDelivers #SweetHeritage
• •Headline: Generations of Trust, Bites of Bliss. Body: At Ganguram, every sweet is a promise of unparalleled quality and authentic flavor. Our time-honored recipes and dedication to handcrafted excellence make every bite a moment to cherish. Discover the Ganguram legacy. #QualityYouCanTrust #LegendarySweets #BengaliDelicacy
• •Headline: Unwrap Tradition. Share the Joy. Body: Ganguram sweets are more than just a treat; they're a cherished part of Bengal's rich culinary heritage. Perfect for gifting, perfect for you. Taste the tradition, share the joy. #GanguramSince1885 #SweetTraditions #JoyfulIndulgence