Brand Tone

Rebellious, artistic, moody, and community-centric. Heavily influenced by alternative music and anime, with an informal communication style that uses slang common in online gaming and crypto communities, fostering an "in-group" feeling and sense of shared identity.

Brand Values

• •Community
• •Artistic Expression
• •Authenticity
• •Innovation

Best Practices

• •Embrace the Vernacular: Continue using language that is native to the community (e.g., "gm," "WAGMI," slang from gaming/crypto culture). This reinforces the authentic, in-group feel.
• •Maintain a "Less is More" Aesthetic: Keep copy concise and impactful. The brand's visuals are powerful, so the text should complement, not overwhelm. Use short, punchy sentences.
• •Lead with the Vibe: Every piece of copy should evoke the moody, artistic, and rebellious tone of the brand. Use evocative and sensory language that speaks to the emotions their content stirs.
• •Prioritize Community Language: Frame communications around the "gang" or collective. Use terms like "we," "us," and "the gang" to foster a sense of unity and exclusivity.
• •Be Consistent Across Platforms, Adapt the Format: While the core tone must remain the same, tailor the message for each platform. Twitter copy should be shorter and more direct, Instagram should leverage visual storytelling, and Discord can be more informal and conversational. This ensures the brand voice is recognizable yet optimized for its environment.

Social Perception

Perceived as a significant player and taste-maker within the AMV and alternative music scene on YouTube, with credibility and influence due to a large following. The brand is seen as a trusted curator of melancholic, intense, or rebellious content, and its potential expansion into NFTs is viewed as a natural extension of its digital-native identity.

Copy Examples

• •Lost in the noise. Found in the sound. Our new AMV for [Artist Name]'s 'CHAINS' is now live. Enter the void. #ScrollGang #AMV #DarkTrap #Anime
• •Wear Your Allegiance. The official Scroll Gang collection is here. Limited run. Built for the outliers. Shop now.
• •The next evolution. From the screen to the blockchain. The Scroll Gang Genesis NFT drops soon. This is for the real ones. Are you in? #NFT #Scroll #Web3 #scrollgxng
• •GM Gang. We see you, we hear you. To thank you for being the foundation of this community, we're giving exclusive early access to our next project to all active members. Details in #announcements. It pays to be in the gang.
• •Immerse yourself in the world of [Artist Name]. Their track '[Song Title]' is the anthem for late nights and blurred realities. *if you want us to make an AMV with your music, contact us - [link]*