Brand Tone

Friendly and Approachable, Aspirational yet Accessible, Enthusiastic and Passionate, Community-Focused

Brand Values

• •Individuality and Diversity
• •Quality and Creativity
• •Customer Joy and Nurturing
• •Inclusivity
• •Supporting Local and European Talent

Best Practices

• •Always Be Welcoming and Positive: Start and end communications with a friendly and optimistic touch. Use inclusive language like 'we,' 'us,' and 'our community.'
• •Emphasize Joy and Feeling Good: Connect products to positive emotions. How will this item make the customer feel? Happy, confident, cozy, cherished?
• •Highlight Uniqueness and Quality (Subtly): Mention the curated nature of the collection and the quality of materials or craftsmanship without sounding pretentious. Words like 'handpicked,' 'thoughtfully selected,' 'beautifully crafted' work well.
• •Keep it Conversational (but Professional): Use clear, easy-to-understand language. Don't be afraid of a well-placed emoji on social media to add warmth, but ensure grammar and spelling are impeccable to maintain credibility.
• •Tell a Story (Even a Small One): Briefly share the inspiration behind a collection, the story of a local artisan they stock, or how a particular item can fit into a customer's lifestyle. This adds depth and personality beyond just listing product features.

Social Perception

charming and stylish local boutique with a well-curated selection of fashion and lifestyle items. Customers likely appreciate the personal touch of a family-owned business and the unique finds that may not be available in larger chain stores. The emphasis on 'joy' and 'nurturing' suggests customers may see it as a place to find items that make them feel good, either as a treat for themselves or as thoughtful gifts. The brand appears to be trusted by its current customer base, who engage positively on social media.

Copy Examples

• •Instagram Post (New Dress Arrival): Hello, sunshine! ☀️ Twirl into the new season with our absolutely dreamy [Dress Name] dress. Crafted from [Material] and featuring [Specific Detail], it’s the perfect blend of comfort and chic. Ready to make you feel fabulous! ✨ Pop in-store or shop online – we ship Australia wide! #GandTonGrant #NewArrival #FashionJoy #CountryBoutique #StyleInspo
• •Facebook Ad (Homewares Collection): Creating a space you truly love just got easier. 🥰 Discover our latest collection of handpicked homewares – from cozy throws to unique décor pieces that tell a story. Let us help you bring a little more joy and personality to your home. Visit us on Grant Street or explore online! #HomeSweetHome #GTonGrantLifestyle #UniqueHomewares #BacchusMarsh #ShopLocal
• •Website Banner (General Promotion): Find Your Fabulous. ✨ At G&T on Grant, we lovingly curate fashion, homewares, and gifts designed to bring a smile to your face. Explore our latest arrivals and treat yourself or someone special! #CelebrateIndividuality #QualityFinds
• •Email Newsletter Snippet (Highlighting a Brand Value): More than just a store, we're a celebration of style and the wonderful diversity that makes us all unique! This week, we're shining a spotlight on [Local/European Brand Name], a fantastic creator we know you'll adore for their [mention quality/creativity]. Discover their story and stunning pieces in our collection. [Link to Collection]
• •Instagram Story (Interactive Poll): Weekend vibes loading! Which G&T on Grant piece are you styling this weekend? 🤔 [Poll Option 1: That gorgeous new knit!] [Poll Option 2: My favourite comfy loungewear!] We love seeing how you wear your finds! Tag us @gandtongrant 💖 #CommunityStyle #WeekendFashion