Brand Tone

Approachable and Friendly, Empowering and Supportive (especially for a Black female audience), Informative and Helpful, Professional and Quality-Focused

Brand Values

• •Quality
• •Customer Satisfaction
• •Entrepreneurship & Resilience
• •Community/Support

Best Practices

• •Embrace Your Founder's Voice: Leverage Gillian Anye's personal story and friendly communication style.
• •Use phrases like "quality products," "valued customers," and "timely manner" to reinforce expertise and build trust.
• •Incorporate detailed descriptions, particularly when highlighting services like the "Wig Revamp Service,"
• •Use conversational language on social media and encourage interaction (e.g., "drop your questions," "let's chat").
• •Maintain consistency in highlighting that Gancy Fame is a Black-owned business dedicated to empowering the community.

Social Perception

Positive and Trusted, Expert in Hair/Wigs, Supportive of Black-Owned Businesses, Personal and Relatable

Copy Examples

• •Shop now and #SlayOnABudget.
• •Our Wig Revamp Service brings your favorite units back to life – washed, deep conditioned, and restyled to perfection.
• •Our YouTube channel is packed with tutorials and tips from our founder, Gillian Anye!
• •❤️
• •As a Black-owned business, Gancy Fame is dedicated to empowering our community with high-quality hair solutions that make you look and feel incredible.