Brand Tone

Creative & Inspiring, Friendly & Approachable, Joyful & Vibrant, Relaxing & Mindful, Personal & Customizable

Brand Values

• •Creativity & Self-Expression: Providing tools for individuals to express themselves artistically.
• •Quality: Offering products that result in satisfying and beautiful finished artworks.
• •Joy & Relaxation: Promoting art as a source of pleasure, stress relief, and a mindful activity.
• •Personalization: Enabling customers to create meaningful and unique items, especially with custom kits.
• •Accessibility: Making art accessible to everyone, regardless of skill level, through easy-to-follow kits.

Best Practices

• •Emphasize Creativity and Personalization: Consistently highlight how customers can express themselves and create unique items, especially with custom options. Use words like "your," "unique," "personalize," "create."
• •Focus on the Experience, Not Just the Product: Talk about the joy, relaxation, and satisfaction of the artistic process. Use emotive words like "relaxing," "joyful," "mindful," "satisfying," "unwind."
• •Keep it Visually Inspired: Use descriptive language that evokes the colors and vibrancy of the products. Words like "dazzling," "vibrant," "colorful," "sparkling" can enhance the copy.
• •Be Encouraging and Inclusive: Ensure the language makes everyone feel capable of creating art, regardless of their skill level. Phrases like "no experience needed," "easy-to-follow," "for all ages" can be effective.
• •Maintain a Friendly and Approachable Voice: Use a conversational style, ask questions to engage the audience (especially on social media), and respond warmly to comments and messages. Avoid overly technical jargon.

Social Perception

Positive, focusing on Relaxation and Stress Relief, Sense of Accomplishment, Giftability and Community.

Copy Examples

• •Unlock your inner artist and turn cherished memories into timeless masterpieces! ✨ Our custom paint-by-number kits make it easy and oh-so-relaxing. What moment will you bring to life? #GammeDeCooleurs #PaintByNumbers #CustomArt #CreativeJoy #DIYArt
• •Dive into a World of Color. Discover relaxing paint-by-number and dazzling diamond painting kits. Your next masterpiece is waiting!
• •Escape the everyday and create something beautiful. Our 'Serene Landscape' diamond painting kit offers a mindful journey, one sparkling gem at a time. Perfect for unwinding and adding a touch of handmade charm to your home.
• •Unwind, Create, & Shine! ✨ New Arrivals + Weekend Inspiration Inside!
• •Art for Everyone! Whether you're a seasoned crafter or just starting, Gamme de Cooleurs has the perfect kit to spark your creativity. Fun, relaxing, and so rewarding. Shop now and find your next passion project!