Brand Tone

Enthusiastic and Passionate, Community-Focused and Inclusive, Friendly and Approachable, Educational and Informative, Playful and Engaging

Brand Values

• •Bringing People Together Through Board Gaming
• •Fellowship and Community
• •Education
• •Service
• •Family
• •Fun and Growth

Best Practices

• •Embrace Enthusiasm: Let genuine passion for board games shine through in every piece of content. Use exclamation points appropriately, share exciting news with vigor, and talk about games like a true fan.
• •Prioritize "We" and "Us": Use inclusive language that fosters a sense of community. Frame messages around shared experiences and invite participation. Refer to "our community," "fellow gamers," and "joining us."
• •Be Genuinely Helpful and Informative: Offer real value. Explain game mechanics clearly, provide tips, answer questions patiently, and guide customers to find games that suit their interests, reinforcing the "educational" value.
• •Keep it Friendly and Approachable: Use a conversational style. Avoid overly formal language. Imagine talking to a friend who's curious about board games. Use emojis where appropriate (especially on social media) to add warmth.
• •Show, Don't Just Tell, the Fun: Utilize visuals (photos, videos of people playing and enjoying themselves) to complement the copy. Highlight the joy, laughter, and engagement that board games bring, reinforcing the "fun" and "fellowship" aspects.

Social Perception

Positive, Reliable Retailer, Community Hub, Welcoming to All, Active in the Community

Copy Examples

• •📢 Calling all adventurers and strategists! 🚀 The highly anticipated [Game Name] has just landed at Gaming Library! Gather your crew, sharpen your wits, and get ready for an epic journey. Whether you're a seasoned meepler or new to the tabletop world, we've got a table (and a game coach!) ready for you. Come explore new worlds with us! #NewArrival #BoardGameGeek #GamingLibraryPH #TabletopFun #Community
• •🎲 Get your game face ON! 🎉 Join us for All aBOARD EXPO 2025 – the ultimate celebration of board games, friends, and endless fun! Discover new favorites, meet fellow gamers, and dive into exciting tournaments. We're all about bringing people together, one game at a time. Swipe to see the excitement from last year! 👉 Link in bio for tickets! #AllAboardEXPO2025 #GamingLibraryEvents #BoardGameCommunity #PhilippinesGamers #FunTimes
• •*(Visual: Quick cuts of different fun, colorful board games, people laughing and playing in-store)* Voiceover (energetic, friendly): Tired of the same old routine? 😴 Spice up your week at Gaming Library! 🔥 From quick party games to deep strategy epics, we've got your next adventure waiting. Our game coaches are here to help you learn! Come play with us! #GamingLibrary #BoardGamesPH #TabletopGaming #GameNight #FunWithFriends
• •Ever wondered how board games can do more than just entertain? At Gaming Library, we believe they're powerful tools for learning, bonding, and critical thinking! In this post, we dive into how [Specific Skill/Benefit, e.g., 'strategic thinking'] is boosted by playing [Type of Game, e.g., 'Eurogames'], featuring top picks you can find in our library. Let's explore the amazing world beyond the box! #LearnThroughPlay #BoardGameBenefits #GamingLibraryInsights
• •More Than Just a Store, We're a Family! ❤️ This month at Gaming Library, we're celebrating the incredible connections made over dice rolls and card draws. Share your favorite Gaming Library memory with us using #GLCommunityLove for a chance to be featured! Plus, check out our upcoming game nights – perfect for making new friends and memories. Let's build our fellowship, one game at a time! #GamingCommunity #BoardGameFamily #GamingLibraryConnects