Brand Tone

Community-focused and Inclusive, Enthusiastic and Passionate, Friendly and Approachable, Knowledgeable, Informative

Brand Values

• •Community Building
• •Customer Service
• •Passion for Gaming
• •Inclusivity
• •Product Availability and Variety

Best Practices

• •Prioritize Community Language: Always use inclusive and welcoming words. Phrases like "join us," "our community," "everyone welcome," and "your local game store" reinforce this.
• •Maintain Enthusiasm: Let genuine passion for gaming shine through. Use exclamation points appropriately, ask engaging questions, and share excitement for new products and events.
• •Be Approachable and Responsive: When writing, imagine you're talking to a fellow gamer. Keep the language relatively informal (but still professional) and be quick to respond to comments and questions in a friendly manner.
• •Show, Don't Just Tell, Your Knowledge: While the tone is friendly, subtly weave in details that demonstrate expertise. This can be through accurate game terminology, understanding player needs, or highlighting specific product features relevant to enthusiasts.
• •Focus on Shared Experiences: Relate to the joys, challenges, and camaraderie of gaming. Content that evokes shared experiences (e.g., the thrill of opening a rare card, the fun of a game night with friends) will resonate strongly with the target audience.

Social Perception

Hub for Gamers, Supportive and Welcoming, Reliable Source, Fair and Trustworthy, Engaged

Copy Examples

• •Ready to shuffle up and deal some fun? 🎲 Our weekly [Game Name] night is THIS Friday at 6:30 PM! Whether you're a seasoned pro or just curious to learn, everyone is welcome. Grab your deck, bring a friend, and let's make it a legendary night! #GamingDNA #HamiltonNZ #CommunityGaming #[GameName]
• •Look what just landed at Gaming DNA! ✨ Fresh boxes of [Product Name] are now on the shelves. Get yours before they vanish like a perfectly timed counterspell! What are you hoping to pull? Let us know below! 👇 #NewRelease #[ProductName] #GamingDNAHaul #TCG
• •Weekend plans? We're dreaming of epic campaigns and thrilling card battles! ⚔️ What games are hitting your table this weekend, Hamilton? Share your lineup and inspire the community! #WeekendGaming #TabletopGames #GamingCommunity #GamingDNA
• •At Gaming DNA, we believe games are for everyone. From your first D&D character to your thousandth Magic match, we're here to support your journey. Our doors (and tables) are always open. Come say hi and find your next adventure! #AllAboardTheGameTrain #InclusiveGaming #HamiltonHobbies
• •Huge thanks to everyone who came out for our [Event Name] yesterday! Seeing our community thrive and share their passion is why we do what we do. You guys are awesome! 🙌 Keep an eye out for photos coming soon! #GamingFamily #Grateful #HamiltonEvents #GamingDNA