Brand Tone

Enthusiastic, Innovative, Community-Focused, Transparent, Approachable, Playful, Modern

Brand Values

• •Innovation
• •Customization & Personalization
• •Community & Collaboration
• •Quality & Improvement
• •Accessibility & Inclusivity
• •Transparency

Best Practices

• •Embrace Enthusiasm & Positivity: Always convey excitement about the product, gaming, and the community. Focus on the fun, innovation, and enhanced experiences Pixels Dice offer.
• •Prioritize Community Language: Use inclusive language ("we," "us," "our community"). Actively solicit and showcase user-generated content and feedback. Make them feel part of the brand's journey.
• •Be Transparent and Authentic: When discussing updates, features, or even challenges (like production delays in the past), communicate openly and honestly. This builds trust, especially given the brand's Kickstarter origins.
• •Highlight Innovation & Customization: Continuously remind the audience of the unique, tech-forward aspects of the dice and the power they have to personalize their gaming experience.
• •Stay Current & Playful (where appropriate): Especially on platforms like TikTok or in more casual social media interactions, don't be afraid to use current gaming slang, memes (tastefully), and a generally modern, approachable voice that resonates with the TTRPG and tech-savvy crowd.

Social Perception

Positive (with considerations for past fulfillment issues): Innovative, Future-Forward, Community-Oriented, Resilient & Committed.

Copy Examples

• •Headline: Roll into the Future. Your Game, Your Rules, Your Lights. Body: Tired of the same old rolls? Pixels Dice are here to electrify your tabletop! Customize every flash, connect with your favorite VTT, and join a booming community of creators. What will your dice do? #LightUpYourGame
• •Social Media Post: We just rolled a NAT 20 on community feedback! 🚀 Our latest app update, inspired by YOUR ideas, drops next week with even more animation options and smoother VTT integration. Check the link in bio for the sneak peek and tell us what you want to see next! #PixelsCommunity #DiceUpgraded
• •Product Description Snippet: More than just dice, Pixels are your creative gaming companions. With open-source firmware and a vibrant developer community, the possibilities are endless. Design unique lighting for every spell, or build custom integrations with your homebrew systems. The power is in your hands.
• •Email Subject: ✨ Psst! Your Pixels Just Got Smarter! Body: Hey [Gamer Name]! Get ready to be dazzled. We've listened to our amazing community (that's you!) and supercharged the Pixels app with [New Feature 1] & [New Feature 2]. Plus, discover new creator profiles shared on our Discord! Update now and let your imagination roll wild!
• •Ad Copy (Short): Pixels Dice: See Your Rolls. Hear Your Rolls. *Feel* Your Rolls. Customizable LEDs, sound-reactive features, and a community that’s always innovating. Upgrade your TTRPG experience today!