Brand Tone

Supportive, Educational, and Empowering

Brand Values

• •Family Harmony
• •Child Responsibility & Autonomy
• •Health & Wellbeing
• •Constructive Problem-Solving
• •Simplicity & Durability

Best Practices

• •Always Frame as a Partnership, Not a Punishment: Use collaborative language like "set agreements together," "work with your child," and "a tool for your family." Avoid negative or restrictive terms. The focus is on cooperation.
• •Lead with Empathy for the Parent: Start copy by acknowledging the parent's struggle. Use phrases like "Tired of the daily arguments?" or "You know the struggle." This builds an immediate connection and positions the brand as a supportive ally.
• •Emphasize Empowerment for the Child: Consistently highlight that the child operates the timer. Use active, empowering verbs for the child's role: "they manage," "they learn," "they take control." This reinforces the core value of teaching autonomy.
• •Translate Features into Benefits: Don't just say "it has an alarm." Say, "It has a clear signal that prevents arguments about when time is up." Connect every feature back to the core benefits of family harmony, responsibility, or health.
• •Maintain a Supportive and Reassuring Voice: Whether writing a social media post, an email, or website copy, the tone should always be helpful and positive. It's a brand that offers solutions and peace of mind, not one that induces fear or guilt. The message is one of hope and positive change for families.

Social Perception

The public perceives Gametimer as a highly effective and "life-saving" tool that genuinely works to end daily arguments over screen time. It is seen as fostering communication and mutual agreement, empowering children to manage their own time, and providing much-needed structure through a well-designed, sturdy, and practical product.

Copy Examples

• •End the Screen Time Struggle. Start the Conversation. Tired of the daily "5 more minutes" negotiation? The Gametimer isn't just a timer; it's a peace treaty. Empower your kids to manage their own screen time within limits you set together. Less arguing, more learning, and a happier home.
• •Give Them Control. You Keep the Peace of Mind. The Gametimer puts your child in charge of their play. Our simple, durable timer teaches them to pause, stop, and balance their screen time on their own. You set the rules in the app, and they learn responsibility. It’s a win-win.
• •Healthy Habits Start Here. Did you know experts recommend the 20-20-20 rule to protect young eyes from strain? With Gametimer, you can easily schedule mandatory breaks, encouraging kids to look up from the screen and explore the world around them. Protect their vision and promote a balanced life.
• •The "Done for the Day" Signal That Actually Works. No more being the bad guy. When time is up, the Gametimer sends a clear audio-visual signal that kids understand and respect. It gives them a moment to finish their move and say goodbye to friends, making the transition from online to offline smooth and argument-free.
• •Designed for Kids. Loved by Parents. Robust, simple, and with no tricky buttons to cheat. Kids love the Gametimer because it’s theirs to control. Parents love it because it just works. Join thousands of families who have replaced screen time stress with structure and self-discipline.