Brand Tone

Friendly and Welcoming, Knowledgeable and Passionate, Community-Focused, Enthusiastic and Engaging, Approachable and Helpful

Brand Values

• •Community
• •Inclusivity
• •Customer Service Excellence
• •Passion for Games
• •Knowledge & Expertise
• •Adaptability and Innovation
• •Longevity and Tradition

Best Practices

• •Embody "Friendly Expertise": Every piece of copy, from social media posts to product descriptions, should balance a welcoming, approachable tone with genuine knowledge and passion for the games. Avoid jargon where possible, or explain it kindly.
• •Champion Community: Regularly create content that fosters a sense of community. Highlight customer experiences (with permission), promote events heavily, and use language that invites participation and togetherness.
• •Stay Enthusiastic and Positive: Let the genuine excitement for gaming shine through. Use vibrant language and emojis where appropriate (especially on social media) to convey energy and fun.
• •Be Genuinely Helpful: Focus copy on how Games Unlimited helps customers – whether it's finding the right game, learning a new game, or connecting with other gamers. Frame communications around solving customer needs or enhancing their hobby.
• •Maintain Authenticity: The voice should sound like it's coming from real people who love games, not a faceless corporation. Continue featuring staff (like Kylie Prymus in videos) to personalize the brand and reinforce the "local game store" feel, even in online interactions.

Social Perception

Beloved Local Institution, Highly Respected Staff, Welcoming and Inclusive Atmosphere, Hub for Gamers, Trustworthy and Reliable, Innovative and Modern (Increasingly)

Copy Examples

• •Pittsburgh, get ready to roll! 🎲✨ The year's most anticipated board game just landed at Games Unlimited! Gather your crew and dive into an epic adventure. Our Game Gurus are itching to tell you all about it. Swing by our Squirrel Hill store and let the games begin! #GamesUnlimitedPGH #NewRelease #BoardGameGeek #PittsburghFun
• •Your adventure awaits! Join us this Friday for our weekly [Event Name] night at Games Unlimited. Whether you're a seasoned pro or totally new to the game, you'll find a friendly table and fellow adventurers here. We're all about good games and great company. See you in Squirrel Hill! #GameNightPGH #PittsburghEvents #CommunityGaming #GamesForAll
• •Overwhelmed by choices? 🤔 Let our Games Unlimited Gurus guide you! Since 1978, we've been matching Pittsburghers with their perfect game. Tell us what you love, and we'll find your next obsession. Passionate staff, endless games – that's the GU promise! #AskAGuru #FriendlyLocalGameStore #SquirrelHill #TabletopGames
• •Can't make it to Squirrel Hill? No problem! Your next favorite game is just a click away. 💻 Browse our huge selection online at gamesunl.com – from the latest hits to timeless classics. We'll ship the fun straight to your door! (Free shipping on orders $100+) #ShopLocalOnline #GamesUnlimited #BoardGamesDelivered #PGH
• •More than just a store, Games Unlimited is where Pittsburgh plays. For over 40 years, we've been sharing our love for board games, RPGs, puzzles & more. Come explore our shelves, meet our passionate team, and discover why games are for everyone! Find us on Forbes Ave in Squirrel Hill. #PittsburghsGameStore #LoveOfPlay #GamesUnlimitedLLC