Brand Tone

Enthusiastic and community-focused, friendly and approachable, passionate and knowledgeable about its niche, aiming to be a hub for enthusiasts and part of the gaming community.

Brand Values

• •Passion for Geek Culture
• •Community and Inclusivity
• •Breadth of Selection
• •Correctness and Transparency

Best Practices

• •Embrace the Enthusiast: Write as a fan, for fans. Use language that shows genuine passion and knowledge about the products. Refer to game lore, character names, and community inside jokes where appropriate.
• •Maintain a Unified Voice: Whether on TikTok, Facebook, or email, the core tone should be consistent. The platform can change the format (e.g., more emojis on Instagram, more directness in email), but the friendly, community-centric personality should remain.
• •Proactive and Transparent Communication: For issues like international shipping, be upfront. Create a dedicated FAQ page explaining potential delays and customs processes. When responding to complaints, remain professional and empathetic, avoiding defensive language to build more trust.
• •Showcase the Community: Regularly feature user-generated content, photos from in-store events, and customer reviews (both good and improvable). This reinforces the value of community and shows that the brand is listening.
• •Balance Promotion with Passion: Don't just sell—share. Post content that isn't directly a sales pitch, such as celebrating the anniversary of a beloved game, sharing fan art, or asking community questions. This builds a relationship with the audience beyond a purely transactional one.

Social Perception

Locally and within Italy, Games Time Aversa is perceived as a valuable, knowledgeable, competent, friendly, and essential hub for gamers and collectors with a great atmosphere for events. Internationally, the perception is more varied; while many are satisfied, a notable segment views the brand with frustration due to significant shipping delays and communication issues, seeing it as a legitimate store whose international logistics can be unreliable and as a small business trying to manage global demand.

Copy Examples

• •The Grand Line just got bigger. The new One Piece Card Game expansion has docked at Games Time Aversa! Assemble your crew, grab your booster packs, and get ready to claim the treasure. Shop now before it's all lost at sea!
• •Your shelf is looking a little lonely. Give it the hero it deserves! From anime legends to blockbuster icons, our massive Funko Pop collection has the character you've been searching for. Find your next grail today and get 10% off when you buy three or more!
• •It's more than just a store—it's your home base. At Games Time Aversa, you can grab the latest manga, challenge friends to a tournament, and talk all things geek over a drink at our bar. We're a space for every player. Come hang out with us!
• •From Console to Collectible. Whether you're chasing a Platinum trophy, building the ultimate TCG deck, or hunting for rare action figures, your adventure starts here. Explore thousands of products for every kind of fan.
• •From our store in Italy to your doorstep, with passion! We're a small team dedicated to shipping your favorite collectibles worldwide. We work hard to get your gear to you safely. Thank you for your patience and for supporting our dream!