Brand Tone

Fun, Exciting, Friendly, Welcoming, Energetic, Vibrant, Playful, Engaging

Brand Values

• •Fun
• •Winning/Achievement
• •Experience
• •Social Connection
• •Innovation and Modernity
• •Nostalgia (with a modern twist)

Best Practices

• •Emphasize "Fun" and "Excitement": Use energetic verbs, exclamation points (judiciously), and words that evoke thrill and enjoyment. Reflect the vibrant atmosphere of the arcades.
• •Incorporate the "Winning" Aspect: Use phrases like "Winners Only," "claim your victory," "score big," and highlight the prize redemption opportunities. This reinforces a core part of the brand identity.
• •Keep it Friendly and Inclusive: Address the audience directly and use welcoming language. Ensure the tone appeals to a broad demographic, from families to groups of friends and couples.
• •Highlight Variety and Modernity (with a nod to classics): Showcase the range of games available, from nostalgic classics to cutting-edge VR, to appeal to different tastes and highlight their commitment to providing the latest entertainment.
• •Encourage Social Sharing and Interaction: Use calls to action that prompt engagement (e.g., "Tag your player 2," "Share your high score") and create copy that is easily shareable on social media, reflecting the "Instagrammable" nature of their venues.

Social Perception

Generally positive, energetic atmosphere, good for social outings, can be pricey, focus on redemption/tickets (Historically, with some evolution), expanding and modernizing.

Copy Examples

• •Headline: Level Up Your Fun! 🚀 Body: Tired of the same old routine? Dive into the ultimate arcade experience at Gamestate! From classic hits to the latest VR, get ready to play, win, and make epic memories. Winners Only! #Gamestate #ArcadeFun #WinnersOnly
• •Headline: Game On, Mates! 🎮🏆 Body: Grab your crew and head to Gamestate for a legendary game night! Challenge your friends, smash high scores, and take home awesome prizes. The fun starts NOW! Find your nearest location on our website. #NextLevelFun #Gaming #SocialGaming
• •Headline: Your Adventure Awaits! ✨ Body: Step into a world of lights, sounds, and non-stop excitement at Gamestate. Whether you're a retro fan or a VR pioneer, we've got your next obsession waiting. Come play, explore, and be a winner! #GamestateExperience #ArcadeAdventure #PlayToWin
• •Headline: Double the Fun, Half the Credits! 🎉 (For Winners Wednesday) Body: It's Winners Wednesday at Gamestate! That means all your favorite games are HALF the credits. More play, more wins, more prizes! Don't miss out on the best deal in town. #WinnersWednesday #ArcadeDeals #MidweekFun
• •Headline: Make it a Gamestate Date! ❤️🕹️ Body: Skip the ordinary and make your next date extraordinary! Battle it out on Mario Kart, team up on a claw machine, or dance your hearts out. Create unforgettable moments at Gamestate. #DateNight #Player2 #ArcadeLove