Brand Tone

Approachable and Friendly, Passionate and Creative, Professional and Quality-Focused, Helpful and Customer-Centric, Enthusiastic and Modern

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Creativity and Passion
• •Community and Small Business Support
• •Growth and Dedication
• •Transparency and Fairness

Best Practices

• •Emphasize 'Partnership' and 'Collaboration': Use language that positions the brand as a helpful partner rather than just a supplier. Words like 'together,' 'your vision, our expertise,' 'let's create' reinforce this.
• •Showcase Passion and Enthusiasm: Let the love for creating shine through. Use energetic and positive language. Words like 'amazing,' 'wow,' 'excited,' 'love what we do' can convey this.
• •Maintain a Friendly and Approachable Voice: Even when discussing technical aspects, keep the language accessible. Use contractions (e.g., 'we're,' 'let's') and a conversational style. Refer to the team (e.g., 'DJ and Joe,' 'our team') to humanize the brand.
• •Highlight Quality and Expertise with Confidence, Not Arrogance: Clearly state the quality of materials and processes, and the skill of the team, but frame it in terms of customer benefit (e.g., 'so your brand stands out,' 'merch that lasts'). Back up claims with customer testimonials.
• •Be Responsive and Solution-Oriented in all Communications: Mirror the praised customer service in written content. Address potential customer pain points (e.g., rush orders, design help) proactively and offer solutions. Use clear calls to action that invite engagement.

Social Perception

Highly Trusted and Reliable, Go-To for Custom Apparel, Expert and Knowledgeable, Community-Oriented, Professional and High-Quality Output

Copy Examples

• •Headline: Your Vision, Our Craft. Let's Create Something Amazing Together. Body: At Constantly Create Shop, we're more than just printers; we're your partners in bringing ideas to life. From vibrant DTG prints to intricate embroidery, expect passion, quality, and a friendly touch with every order. Got a design? Let's make it wearable. Channels: Website Homepage, Facebook Post
• •Headline: Level Up Your Merch Game. Quality That Speaks Volumes. Body: Don't settle for average. Our premium materials and expert printing mean your brand stands out. Fast turnarounds, attention to every detail, and service that feels like working with friends. Ready for merch that gets noticed? Channels: Instagram Ad, Small Business Outreach Email
• •Headline: From Laundry Room Dream to Your Go-To Print Shop. Body: We started small, fueled by passion and a commitment to quality. Today, Constantly Create Shop helps brands, teams, and creators across NY and beyond make their mark with custom apparel that truly wows. Experience the difference dedication makes. Channels: About Us Page, Social Media Story
• •Headline: Last-Minute Order? No Sweat(shirts)! Body: Need amazing custom gear, like, yesterday? We thrive on quick turnarounds without compromising on the quality you deserve. Get in touch – let's see how we can help you meet your deadline and look great doing it! Channels: Google Ad, Facebook Post targeting event organizers
• •Headline: More Than Just Ink & Thread – It's Your Identity. Body: We get it. Your logo, your design, it’s personal. That’s why we pour our expertise and care into every piece we create, ensuring your vision is perfectly captured. Partner with a team that’s as passionate about your brand as you are. Channels: Website Service Page, Instagram Post