Brand Tone

Friendly, Community-Oriented, and Enthusiastic

Brand Values

• •Community
• •Inclusivity
• •Nostalgia and Modernity
• •Passion for Gaming
• •Local Focus

Best Practices

• •Always Use Inclusive and Welcoming Language: Start posts with greetings like "Hey Gamers," "Adventurers," or "Sylva community." End with open invitations like "See you there!" or "Everyone is welcome."
• •Foster Conversation: Ask questions in your posts to encourage comments and community interaction. Frame announcements as the start of a conversation rather than a simple broadcast.
• •Share the Passion: Let your genuine excitement for gaming shine through. Use enthusiastic language and emojis where appropriate, especially when talking about new releases, events, or classic games.
• •Emphasize Community Over Commerce: While the goal is to sell products and services, the messaging should prioritize the community experience. Highlight the social aspect of events and the welcoming atmosphere of the lounge.
• •Maintain a Local Feel: Regularly mention Sylva and the surrounding area. Connect with local events or news when relevant to reinforce the store's position as a neighborhood hub.

Social Perception

The public perception of Game On Sylva appears to be that of a cherished local institution. It's seen as more than just a retail store; it's a social space and a "third place" for the gaming community in the region. The offerings like birthday parties, student discounts, and a comfortable lounge environment contribute to this positive perception. The brand is perceived as being run by genuine enthusiasts who care about creating a positive and fun experience for their customers.

Copy Examples

• •Grab your character sheets and your lucky dice! It's D&D night this Thursday at Game On. Whether you're a seasoned adventurer or a curious newcomer, a seat at our table is waiting for you. Let's roll some stories together!
• •The wait is finally over! [Game Title] has landed at Game On Sylva. Come celebrate launch day with us, grab your copy, and maybe even get in some day-one gameplay in the lounge. Who's pulling an all-nighter?
• •Need a place to unwind after school or work? Our lounge is your home away from home. With consoles from the N64 to the PS4 and a library of games, the only thing you need to bring is your A-game. First hour is on us for new members!
• •Building a new Commander deck or hunting for that one last card to complete your set? Our shelves are stocked with the latest Magic: The Gathering packs and a huge selection of singles. Come browse the binders and talk strategy with fellow planeswalkers.
• •We love being your local game store! What's a favorite memory you've made at Game On Sylva? Share a story or a picture from one of our events in the comments below. Best story gets a free hour of gaming!